Software is the New Fuel, AI the New Horsepower - Pioneering New Paths at Mercedes-Benz
Katrin Lehmann, Magnus Östberg - 23 days ago
This was on 10/07/2025 on Mainstage
Join Katrin Lehmann and Magnus Östberg and learn why software is the new fuel and AI the new horse power behind every new Mercedes-Benz. The Mercedes-Benz operating system MB.OS enhances connectivity, performance, and future-proof technology. Behind the scenes, however, there's a symphony of innovation at work. The MB.OS End-to-End Software Journey is the initiative to design these processes and build the required IT tooling. Discover how AI applications in our products improve safety, efficiency, and personalization and how our developers support AI implementation across the entire value chain.
Join Katrin Lehmann and Magnus Östberg and learn why software is the new fuel and AI the new horse power behind every new Mercedes-Benz. The Mercedes-Benz operating system MB.OS enhances connectivity, performance, and future-proof technology. Behind the scenes, however, there's a symphony of innovation at work. The MB.OS End-to-End Software Journey is the initiative to design these processes and build the required IT tooling. Discover how AI applications in our products improve safety, efficiency, and personalization and how our developers support AI implementation across the entire value chain.
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