Katrin Lehmann & Magnus Östberg

Software is the New Fuel, AI the New Horsepower - Pioneering New Paths at Mercedes-Benz

Mercedes-Benz trained its cars on 200 petabytes of data. The result is Level 2++ autonomous driving in the world's most complex urban environments.

Software is the New Fuel, AI the New Horsepower - Pioneering New Paths at Mercedes-Benz
#1about 2 minutes

Introducing the software-defined vehicle and MB.OS

The new CLA is the first software-defined vehicle powered by the Mercedes-Benz Operating System (MB.OS) for a dynamic, updatable experience.

#2about 3 minutes

Using large language models for the virtual assistant

The "Hey Mercedes" virtual assistant uses GPT and Gemini models to enable natural, fluent conversations, which significantly increases user engagement.

#3about 4 minutes

Advancing automated driving with AI and neural networks

A model-based approach using neural networks and extensive AI training data enables Level 2++ automated driving in complex urban environments.

#4about 4 minutes

Transforming internal processes for software development

Breaking down silos between R&D and IT departments is crucial for enabling rapid, over-the-air software updates and fostering innovation.

#5about 3 minutes

Integrating AI across the entire business value chain

AI is being integrated into every business function, from generative AI in vehicle development and quality control in production to customer service automation.

#6about 2 minutes

Empowering developers with tools and an AI-first culture

Supporting developers with modern tools, continuous learning programs, and an AI-first mindset is essential for driving software innovation.

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Product Owner

Mercedes-Benz Group AG
Bremen, Germany

Microsoft Office