Katrin Lehmann & Magnus Östberg
Software is the New Fuel, AI the New Horsepower - Pioneering New Paths at Mercedes-Benz
#1about 2 minutes
Introducing the software-defined vehicle and MB.OS
The new CLA is the first software-defined vehicle powered by the Mercedes-Benz Operating System (MB.OS) for a dynamic, updatable experience.
#2about 3 minutes
Using large language models for the virtual assistant
The "Hey Mercedes" virtual assistant uses GPT and Gemini models to enable natural, fluent conversations, which significantly increases user engagement.
#3about 4 minutes
Advancing automated driving with AI and neural networks
A model-based approach using neural networks and extensive AI training data enables Level 2++ automated driving in complex urban environments.
#4about 4 minutes
Transforming internal processes for software development
Breaking down silos between R&D and IT departments is crucial for enabling rapid, over-the-air software updates and fostering innovation.
#5about 3 minutes
Integrating AI across the entire business value chain
AI is being integrated into every business function, from generative AI in vehicle development and quality control in production to customer service automation.
#6about 2 minutes
Empowering developers with tools and an AI-first culture
Supporting developers with modern tools, continuous learning programs, and an AI-first mindset is essential for driving software innovation.
Related jobs
Jobs that call for the skills explored in this talk.
Wilken GmbH
Ulm, Germany
Senior
Kubernetes
AI Frameworks
+3
Matching moments
03:13 MIN
How AI can create more human moments in HR
The Future of HR Lies in AND – Not in OR
03:28 MIN
Shifting from talent acquisition to talent architecture
The Future of HR Lies in AND – Not in OR
06:59 MIN
Moving from 'or' to 'and' thinking in HR strategy
The Future of HR Lies in AND – Not in OR
06:51 MIN
Balancing business, technology, and people for holistic success
The Future of HR Lies in AND – Not in OR
05:10 MIN
How the HR function has evolved over three decades
The Future of HR Lies in AND – Not in OR
06:10 MIN
Understanding global differences in work culture and motivation
The Future of HR Lies in AND – Not in OR
04:22 MIN
Navigating ambiguity as a core HR competency
The Future of HR Lies in AND – Not in OR
06:04 MIN
The importance of a fighting spirit to avoid complacency
The Future of HR Lies in AND – Not in OR
Featured Partners
Related Videos
Inside Mercedes-Benz: How CIO Katrin Lehmann is Empowering 5,000 Developers and Driving Digital Change
Katrin Lehmann & Sead Ahmetovic
Software defines the vehicle: Why customers and developers will love cars even more
Peter Bosch
Beyond the Hype: Real-World AI Strategies Panel
Mike Butcher, Jürgen Müller, Katrin Lehmann & Tobias Regenfuss
Developing an AI.SDK
Daniel Graff & Andreas Wittmann
On developing smartphones on wheels
Hans-Jürgen Eidler
How Machine Learning is turning the Automotive Industry upside down
Jan Zawadzki
AI in Action: Real Use Cases with Real Impact - Hanna Hennig, Michael Ameling, Tobias Regenfuss
Hanna Hennig, Michael Ameling & Tobias Regenfuss and Mike Butcher
AI in Leadership: How Technology is Reshaping Executive Roles
Jeff Hausmann, Jasmin Kaiser, Bernd Datler & Sonja Alvarez
Related Articles
View all articles



From learning to earning
Jobs that call for the skills explored in this talk.

Mercedes-Benz Tech Innovation GmbH
Stuttgart, Germany
Junior
JIRA
Python
low-code
Confluence

Mercedes-Benz Group AG
Mannheim, Germany
Data analysis

Mercedes-Benz Group AG
Stuttgart, Germany
API
Azure
NoSQL
Scrum
Docker
+5


Mercedes-Benz Group AG
Berlin, Germany
Machine Learning
Software Architecture
Network administration

autonomous-teaming
München, Germany
Remote
C++
GIT
Linux
Python
+1


Mercedes-Benz Group AG
Bremen, Germany
Machine Learning
Software Architecture
Network administration

Mercedes-Benz Group AG
Sindelfingen, Germany
Junior
Microsoft Office