Rasmus Hald
Building Developer Experience - Brick by Brick
#1about 3 minutes
Building a digital organization in a legacy company
The LEGO Group established a 1200-engineer digital unit with product teams and a DevOps model to build modern digital experiences.
#2about 5 minutes
Identifying key developer experience pain points
An annual "Voice of the Developer" survey revealed high cognitive load and difficulties with documentation and code reusability despite good autonomy.
#3about 1 minute
Focusing on discoverability, documentation, and communication
To address developer pain points, the DX team focused its investment on three core pillars: discoverability, documentation, and communication.
#4about 10 minutes
Implementing a developer portal with Spotify Backstage
LEGO built "Baseplate," a customized Spotify Backstage portal, to centralize information about products, APIs, documentation, and engineering tools.
#5about 1 minute
Investing in better documentation writing and training
To improve documentation quality and consumption, the team invested in training engineers and bringing in technical writers for inspiration.
#6about 3 minutes
Fostering community with events and communication channels
A curated newsletter, community events, bi-annual dev fairs, and an internal developer conference help build community and share knowledge.
#7about 4 minutes
Exploring AI, developer metrics, and inner sourcing
Future developer experience efforts will focus on deliberately adopting AI, using developer metrics for improvement, and scaling an inner sourcing culture.
Related jobs
Jobs that call for the skills explored in this talk.
Featured Partners
Related Videos
Diving into Developer Experience
Ricky Holtz
The ABC of DX
Mike Elsmore
Forget Developer Platforms, Think Developer Productivity!
Robert Hoffmann & Christian Denich
Empowering Thousands of Developers: Our Journey to an Internal Developer Platform
Bastian Heilemann, Bruno Margula
Reimagining the Developer Experience: The AI Advantage
Anu Bharadwaj, Tobias Schlottke
State of DevEx 2025: Navigating the AI Revolution and Developer Experience
Andrew Boyagi
Forget Developer Platforms, Think Developer Productivity!
Robert Hoffmann
How Sparking Developer Joy Unlocks Developer Productivity
Anu Bharadwaj
From learning to earning
Jobs that call for the skills explored in this talk.


Senior Backend Engineer – AI Integration (m/w/x)
chatlyn GmbH
Vienna, Austria
Senior
JavaScript
AI-assisted coding tools
Developer Experience (DX) Enablement Lead (remote-only, Europe)
Cloudlinux
Chiva, Spain
Remote
DevOps
Python




