Company values often fail to stick, but a new approach can help embed them into the daily work of teams.
Statistics show that most employees cannot recall their company's values or apply them in their day-to-day tasks.
A strong culture directly improves productivity, profitability, and employee retention by shaping behavior and encouraging storytelling.
The Culture Dive tool shifts the focus from top-down value definitions to collecting and sharing employees' personal experiences.
The tool uses a four-step process of scenario, example, action, and voting to prompt employees to share and reflect on values.
The tool's effectiveness is based on social learning theory, behavioral science, and digital psychology to drive engagement.
Culture Dive can be applied in various scenarios, including employee onboarding, team retrospectives, change management, and mergers.
To build a culture people believe in, prioritize dialogue over documents, encourage co-creation, and use technology to scale engagement.
Bonial International GmbH
Berlin, Germany
36:11Rudi Bauer & Diana Westrich
29:43Sue Quackenbush
30:05Laura Dückers
19:50Michelle de Bruijn
29:46Sue Quackenbush, Hadi Hariri, Steffen Bosse & Ulrich Irnich
42:10Rudi Bauer & Relinde Boerman
27:40Rudi Bauer & Katharina Enßle
29:33Niklas Wiesauer
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