Andrew MacLean
Developer Tested, Educator Approved
#1about 4 minutes
Viewing developers as learners instead of customers
The talk reframes developer relations by comparing the traditional marketing funnel to an educational pyramid, emphasizing learning over sales.
#2about 5 minutes
Applying social learning theory to live coding streams
Live coding streams are effective when they apply social learning theory by being memorable, replicable, and motivating for viewers.
#3about 2 minutes
Designing hackathons with constructionist learning principles
Hackathons become more effective by incorporating constructionism, focusing on meaningful projects, productive failure, and diverse sharing opportunities.
#4about 4 minutes
Managing online communities with operant conditioning
Effective community management relies on principles of operant conditioning by setting clear rules, ensuring moderator presence, and reinforcing positive behavior.
#5about 4 minutes
Improving documentation with differentiated instruction
Documentation can be improved by applying differentiated instruction, which involves providing multiple learning paths and formats for different skill levels.
#6about 1 minute
Key takeaways for educating your developer community
The core message is to focus on educating developers by making activities memorable, meaningful, clear, and accessible, rather than just funneling them.
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