Engineering Management Meetup Success Story: Discover How to Host Events Engineers Love

Learn the secrets behind creating events engineers love, fostering a sense of community that catapulted a local startup into a regionally cool employer brand with exceptional Engineering Management practices.

In the Croatian IT market, modern engineering management practices were rare and management as a discipline had a bad reputation. This meetup allowed not just the exchange of the best management practices, but also demystified engineering management and helped establish the Engineering Manager role profile on the Croatian market.

Discover how a simple idea to raise awareness about the critical role of engineering managers evolved into a phenomenon, attracting not just engineering managers but also senior engineers seeking career insights and development of skills beyond tech. With expectations modestly set at 20-30 attendees, the meetups consistently drew full houses, with over 200 applications and an outstanding NPS score above 90 each time.

In less than two years, the organizers built a community of over 600 people who share an interest in effectively managing engineers.  Jelena will share actionable tips on leveraging community-driven strategies for brand awareness and hiring success, proving that by addressing a genuine need within the engineering community, you can position your brand as an irresistible hub for talent and growth.