Build for users, not platforms

To be successful, modern businesses are required to meet their potential clients right where they are. Users expect applications to be available on their phones, tablets, and desktops, providing a familiar experience across platforms.

However, each operating system has its own design language recommendations. Blindly following these guidelines when developing an application would lead to a generic soulless product lacking distinction. At the same time, extremely unusual and unique designs may misalign with users’ expectations and confuse them.

While maintaining consistency with platform conventions is essential, it’s equally crucial to implement a strong brand that would stand out among competitors. In this session, we’ll dive into the topic of prioritizing user experience over platform-specific design, explore how focusing on users rather than platforms can support the brand identity and improve user satisfaction, and give recommendations on how to implement this in practice.