Command the Bots: Mastering robots.txt for Generative AI and Search Marketing

Google and AI companies are promoting the robots.txt file as a way for you to control and block access to parts of your website for training Large Language Models (LLM) used in Generative AI.

The robots.txt file is an important part of technical SEO and follows a specific format and syntax. Understanding how to configure the robots.txt file is important to ensure that search engines and LLMs are able to crawl and index your website effectively. Incorrect usage can make or break your website’s visibility in Google Search or have third parties train their AI on your copyrighted data.

Join ex-Google engineer Fili to learn everything you need to know about robots.txt, from its syntax, avoiding common pitfalls, best practices and more. You will walk away with practical technical hands-on tips and strategy-considerations on how to take maximum advantage of robots.txt for your website. Having programmed websites and Google internal tools, Fili is the go-to guy for technical SEO.