How Average Developers Can Become Great Digital Designers

Developers excel at understanding technology and building digital solutions. But what if they could elevate their skills by mastering Digital Design? This talk shows how developers can leverage their knowledge of “digital material”—data, algorithms, and systems—while expanding their perspective to include People and Business. By adopting Digital Design principles and thinking holistically, developers can move beyond technical excellence to craft innovative, sustainable solutions that truly transform the digital world.

Key Takeaways: - Understand digital technologies as “materials” with unique properties and constraints. - Combine People, Business, and Technology perspectives for greater impact. - Apply the Form-Function-Quality (FFQ) model to balance stakeholder needs and innovation. - Transition from developer to designer with practical tools and steps.