Not managing your content platform is surrendering your data to someone else.

Content platforms have a new “job”, ensuring that your data remains yours, is structured and can be verified. Tech meanwhile is the least important part of your strategy. AI and tokens, like software, are a commodity. Therefore you should care about the Why, What and How when you are managing content.It better be good as you’re gonna have to do it anyway. Stating the “obvious” from TYPO3’s enterprise CMS perspective.