Marketing Data and Analytics Engineer

Fortune Media is building a modern, data-driven marketing technology practice from the ground up. This is an early and foundational hire on a new martech team - a rare opportunity to define how data flows, behaves, and is governed across our customer-facing systems.

You’ll sit at the intersection of data engineering and marketing operations: designing the pipelines, definitions, and governance structures that connect Salesforce Sales Cloud and Marketing Cloud today, and that will scale into a broader CDP and ESP ecosystem over the next 12- 24 months . You won’t just maintain the systems - you’ll help architect what they become.

This role reports to the Director of Martech & CRM and works closely with marketing, technology, editorial, events, and revenue operations stakeholders.

What You’ll Own

Data Architecture & Flows

• Design, build, and maintain data pipelines between Salesforce Sales Cloud, Marketing Cloud and any future ESPs , and adjacent systems (event platforms, subscription tools, analytics layers)

• Ensure reliable and performant data syncs within the integration architecture between Sales Cloud and Marketing Cloud Connect and any future ESP and tools

• Evaluate and help implement future ESP and CDP tooling, defining how data enters, moves through, and exits each system

• Document all data flows, field mappings, and transformation logic in a centralized, accessible way

Data Governance & Definitions

• Establish and maintain a data dictionary: canonical definitions for contacts, leads, accounts, subscribers, and audience segments across systems

• Enforce data quality standards - deduplication rules, field validation, consent flags, suppression logic - with an eye toward a unified customer “golden record”

• Partner with the Salesforce Developer to ensure custom objects, fields, and automations conform to governance standards

• Champion compliance hygiene: CAN-SPAM, GDPR, and opt-in/opt-out data integrity across all marketing sends

Analytics & Measurement

• Build and maintain reporting frameworks for email performance, audience health, list growth, and data quality metrics

• Surface actionable insights to marketing and revenue stakeholders - deliverability trends, segment performance, data decay, contact coverage gaps

• Support attribution modeling and funnel reporting as Sales Cloud and Marketing Cloud mature

Stakeholder Partnership

• Serve as the internal expert and translator between marketing operations, engineering, and business stakeholders on data questions

• Work with the Marketing Cloud Solutions Architect on technical implementation decisions

• Contribute to vendor evaluation and RFP processes as the team considers CDP and ESP investments

• Demonstrated ability to solve complex, high-scale engineering problems through clean, efficient code. Strong proficiency in at least one major programming language (e.g., Python, Go, Java) beyond basic scripting for data manipulation.

• System Design & Distributed Architecture:

• Expertise in designing scalable, fault-tolerant distributed systems.

• Deep understanding of system design trade-offs (e.g., CAP theorem, latency vs. throughput, synchronous vs. asynchronous processing) in the context of enterprise data pipelines.

• Advanced Data Modeling: Beyond SQL proficiency , candidates should have a deep understanding of NoSQL vs. Relational schemas and how to optimize data structures for high-performance retrieval in a CDP/CRM environment.

• 2 -6 years of experience in a data , data engineering , marketing operations, or martech -focused role

• Hands-on experience with Salesforce Sales Cloud and Marketing Cloud - you understand how the two systems connect and where they break

• Fluency in SQL; ability to query, transform, and validate data independently

• Working knowledge of data governance concepts: data dictionaries, lineage, deduplication, and master data management principles

• Experience designing or maintaining data integrations (APIs, connectors, ETL/ELT pipelines)

• Strong documentation instincts - you leave systems better-understood than you found them

• Comfort operating in ambiguity; this team is new and the roadmap is actively being shaped

Preferred

• Experience with Marketing Cloud Connect and Synchronized Data Extensions

• Knowledge of email deliverability fundamentals (sender reputation, list hygiene, ISP feedback loops)

• Exposure to ESP migration or evaluation projects

• Familiarity with CDP platforms (Salesforce Data Cloud, Segment, or similar) preferred

• Salesforce certification (e.g., Marketing Cloud Email Specialist, Administrator, or Data Cloud) preferred

• Experience in a media, publishing, or subscription business preferred

The Stack (Today)

• CRM: Salesforce Sales Cloud

• Marketing Automation: Salesforce Marketing Cloud

135 W 36th St FL 5, New York, NY 10018 Hybrid work $120,000 - $150,000 a year - Full-time, Pulled from the full job description

• Tuition reimbursement
• Parental leave
• 401(k)
• Health insurance
• Vision insurance
• Health savings account
• Dental insurance, * 20 vacation days and 2 personal days on top of 11 company holidays and an honour-based sick leave policy
• Health, dental, and vision coverage (90% paid for individuals and families), along with flexible spending accounts where Fortune contributes to your HSA
• 401(k) plan
• Generous parental leave
• Dependent care, commuter, and cell phone benefits
• Tuition reimbursement program
• A commitment to an open, inclusive, and diverse work culture

Fortune is one of the world’s most recognized business media brands - and we’re in an active, well-resourced period of rebuilding our technology and data foundations. This role offers unusual scope: you’ll work on problems that matter to the business, with visibility to senior leadership, on a team where your contributions are directly traceable to outcomes.