Lead UI/UX Designer

We are looking for a hands-on Lead UI/UX Designer to oversee daily design execution and deliver exceptional, user-centered digital products, websites, and email campaigns. Reporting to the Digital Manager, you will translate research and business requirements into intuitive user flows, high-fidelity interfaces, and scalable Figma design systems. This full-time remote role (40 hours/week, EST) blends strategic leadership with active creation, making it ideal for a proactive professional who thrives in a fast-paced environment and enjoys mentoring contributors while driving continuous UX optimization., UI/UX Design

• Convert business requirements into user flows, wireframes, prototypes, and high-fidelity UI designs.
• Design intuitive information architecture and seamless user journeys.
• Produce responsive, production-ready interfaces using Figma.
• Lead UX research, journey mapping, and human-centered design initiatives.

Design Systems

• Build, maintain, and evolve a scalable design system.
• Create reusable components, typography standards, spacing guidelines, and UI patterns.
• Ensure visual consistency across websites, email templates, and digital products.

Cross-Functional Collaboration

• Work closely with Product, Marketing, Operations, Customer Experience, and Engineering teams.
• Manage design requests from intake through design review, QA, and final delivery.
• Communicate design rationale clearly and gather stakeholder feedback effectively.

User Research & Optimization

• Conduct user research, usability testing, and analyze customer feedback.
• Identify friction points throughout the customer journey.
• Recommend and implement design improvements that increase engagement, activation, and conversion.

Leadership & Process Improvement

• Coordinate with designers, contractors, and external partners.
• Maintain high design quality while ensuring projects remain on schedule.
• Create and maintain documentation, SOPs, and design handoff processes.
• Mentor team members and promote design best practices.

Key Performance Indicators (KPIs)

• Reduce design cycle time from project intake to engineering handoff.
• Increase adoption and consistency of the design system across digital properties.
• Improve website and landing page conversion rates through iterative design improvements.
• Enhance user onboarding and engagement by identifying and removing UX friction.
• Deliver high-quality design work that supports business growth while maintaining design consistency.

• 6+ years of experience in UI/UX Design, Product Design, or Digital Design.
• Strong portfolio demonstrating successful digital products and measurable business outcomes. (APPLICATIONS WITH PORTFOLIOS WILL BE PRIORITIZED)
• Extensive experience with end-to-end design processes from discovery through engineering handoff.
• Advanced proficiency in Figma, including components, variants, auto layout, and responsive design.
• Strong understanding of user-centered design principles and conversion-focused design.
• Experience facilitating design thinking workshops or collaborative design sessions.
• Excellent communication and documentation skills.

Tools & Technology

• Figma
• Notion
• CRM and Marketing Automation Platforms (such as GoHighLevel or similar)
• Google Workspace
• Telegram
• Zendesk or equivalent customer support platforms, * Experience building and maintaining enterprise-level design systems.
• Familiarity with CRM platforms and customer journey automation tools.
• Experience using customer support insights to improve UX.
• Advanced knowledge of Notion for documentation and workflow management.
• Experience working in fast-growing startups or high-performance organizations.