Data Scientist (MMM)

• Perform hands-on coding to retrieve and analyze large datasets using Python and SQL

• Integrate disparate data sources and leverage state-of-the-art analytics best practices to deliver integrated, actionable insights to partners and stakeholders

• Manage and streamline the data extraction process with great attention to details

• Assess the potential usefulness, validity, and rigor of new data sources

• Work with a cross-functional team to ensure that the quality of the data are of the highest standard

• Help with media mix models to connect the impact of marketing tactics and business short-term and long-term outcomes

• Ph.D. degree in statistics/mathematics, engineering, computer science, economics, or a related field.

• Minimum of a Master’s degree in related educational field.

• 4+ years of industry experience in a data, analytics, and data science role

• Experience with advertising, measurement, and/or digital marketing analytics

• Experience with advertising technology platforms, Ad servers, DSPs, DMPs, etc.

• Proficient coding skills (SQL/Python/R)

• Deep knowledge of relational database capabilities and experience with big data technologies (Hive/Hadoop)

• Proficient BI/BA data visualization tools (Tableau, Power BI, ThoughtSpot, Looker, etc.)

• Experience working with Marketing Mix Modeling (MMM) and/or Multi-Touch Attribution Models (MTA) is mandatory

• Experience with Modeling and Machine Learning

• Experience with cloud technologies such as GCP, AWS, and Azure

• Experience in integrating, structuring, and analyzing large amounts of data from diverse sources

• Strong project management skills, attention to detail, and documentation skills.

• Strong written and verbal communication with the ability to communicate complex technical topics clearly to a range of audiences and to ‘tell a story that provides insight into the business

• Passion for working in a fast-paced agile environment.

• A collaborative mindset and sense of curiosity

• Experience with predictive modeling algorithms and optimization techniques

• Experience applying statistics to business problems

Note: MMM/MTA experience is mandatory for a minimum of 3 years. Without MMM/MTA experience, profiles cannot be considered.

FocusKPI is seeking a Data Scientist with MMM (Media Mix Modeling) experience to enable deep media insights through advanced analytics for our client, one of the largest retailers and e-commerce companies in the U.S., Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California with an East Coast office in Boston, Massachusetts.