Head of Data Strategy

This role is about turning data into a competitive advantage - shaping how we use data to win pitches, grow client relationships, and deliver smarter, more effective communications for healthcare professionals (the primary focus), patients, carers and consumers. You’ll build scalable offerings, unlock new revenue streams, and embed data into the heart of our strategic and creative processes.

• Define and lead the commercial strategy for data across Publicis Health UK.
• Embed data into, and support with, pitches, brief responses, strategic planning, creative development, media activation and effectiveness measurement.
• Develop and deliver on data strategy and data-informed programmes of work.
• Build and align organisational stakeholders on the capability roadmap.
• Partner with business and client leads to identify and deliver high-value data projects and use cases across existing and new accounts.
• Translate complex data into actionable insights and compelling commercial narratives.
• Develop monetisable data products and services that drive client growth and agency revenue for the UK business
• Leverage Publicis Groupe’s proprietary platforms (e.g. Core AI, Epsilon etc), defining their value in ex-US health communications and accelerating delivery and scale.
• Identify relevant data sources and partners, present investment recommendations to senior stakeholders, and partner with data solutions leadership across PH and Groupe to shape and influence solutions based on international client requirements.
• Use your expertise in the fragmented international/ex-US data environment to inform and contributed to the Publicis Health global data strategy.
• Build and lead a cross-functional team of data strategists, analysts, and technologists.
• Ensure all data strategy work aligns with healthcare regulations and client compliance needs.

• Extensive experience in data strategy, analytics, or related fields, ideally within healthcare or pharma
• Track record of building and scaling data capabilities in agency or consultancy settings
• Experience with platforms such as Adobe Analytics, Salesforce, Tableau, and Power BI
• Familiarity with Publicis Groupe tools and platforms is a strong advantage
• Experience working with HCP and DTC audiences in regulated markets
• Excellent commercial acumen, strategic clarity, and entrepreneurial energy
• Ability to influence and inspire client ambition through insight, storytelling and thought leadership