Vice President Director, Data and Analysis

Publicis Groupe

New York, NY, United States

27 days ago

Role details

Contract type

Permanent contract

Employment type

Full-time (> 32 hours)

Experience level

Expert

Experience required

8 years minimum

Compensation

$191,700.0 - $191,763.0

Working hours

Regular working hours

Job source

www.indeed.com

Tech stack

Microsoft Excel Data Analysis Data Mart Data Visualization R (Programming Language) Python (Programming Language) Network Administration Power BI SQL Databases Tableau (Software) Web Analytics Data Analytics

Job description

Manage Global Data and Analytics team and own management of all global paid media reporting
Oversee Global reporting network management by acting as key POC across markets and Global clients
Responsible for building Global media reporting strategies, measurement frameworks, analytics models & setting measurement KPIs
Set annual reporting roadmap and deliverables
Assess digital marketing data and systems and identifies risks and opportunities to enhance capability development
Establish and manage data integrations utilizing a taxonomy nomenclature to make recommendations for data visualization to showcase media performance
Lead teams to perform regular quality assurance/quality control checks to ensure the data is processing accurately
Adhere to governance rigor of existing data mart processes, procedures, controls, standards, tools and templates (as required).
Deliver projects with high precision and within due time
Leverage advanced analytic techniques to drive media performance (ex. site traffic, conversion rates, revenue, ROAS, LTV, etc.), isolate key KPI trends and performance pacing, maximize sales conversion, drive optimizations (across media investment and mix, target audiences, and creative messages) and forecast critical business outcomes
Present complex data and analytics concept in a simple format to internal and external stakeholders
Work closely with cross functional teams to support, educate and encourage importance of measurement and support better data collection
Develop and distribute reporting roadmaps, playbooks and dashboards
Provide actionable insights and recommendations in collaboration with strategy and performance teams
Host sessions with global and local teams to share knowledge and upskill team members

Requirements

8+ years cumulative experience within Media, Analytics, and related fields
Proven track record of leading the implementation of reporting dashboards across global brands
Must have strong understanding of Media buying/planning/activation data
Must have hands on experience with media measurement tools including: 3rd party ad serving, syndicated research and web analytics
Must have hands on experience of data visualisation and BI tools such as, PowerBI, tableau, etc.
Must have advanced written and verbal communication skills with ability to communicate/translate complex concepts to non-technical audience
Must have experience in managing internal and external stakeholders
Must have team management experience
Must be a problem solver with a keen analytics mind
Experience working with various advanced statistical models and other forms of quantitative analysis
Excellent knowledge of Microsoft Excel
Experience working with international teams is a plus
Excellent project management skills
Excellent organizational skills and attention to detail a must
Excellent presentation and communication skills, * Highly polished, accurate and on point - very detail oriented, autonomous, strong critical thinker and ability to juggle multiple tasks/requests/emails
Successful in building relationships - a creative problem solver, a customer service expert and a team player
An excellent communicator - able to write clearly and speak professionally
Confident in making decisions and communicating directly with local media teams and clients while having the ability to manage up
Familiar with media measurement solutions such as MMM, MTA and Experimental Design with an understanding of its applications
Experience in SQL, R and Python desired