Senior Vice President, Data and Analysis

As SVP, Data & Analysis, you’ll serve as a key Digitas thought leader, aligning digital strategy with a client’s broader business goals and objectives. Your clients’ needs will vary, and may include integrated marketing, media, CRM, segmentation, and/or primary research.

Day-to-day, your role includes:

• Driving the use of data in decision-making throughout the organization, partnering with experts, vendors and organizational leaders to get it done
• Demonstrating expertise in responding to analytic and strategic client issues, including enterprise-wide interactive strategy, strategic budgeting decisions, competitive assessments and business-case analyses
• Making significant contributions to business development by leading new business initiatives and establishing relationships with prospective clients
• Developing a framework for all aspects of digital marketing and managing a broad strategic resource pool of strategists across all levels
• Collaborating across functions, coordinating with general managers across Creative, User Experience, Technology, Media Planning and Project Management teams
• Establishing partnerships with emerging technology and data providers through an innovation initiative
• Providing methodological support, coaching, training and advice to S&A staff on various levels across multiple client and internal assignments
• Codifying and publishing formal frameworks and methodologies for approaching major data and strategic issues, leveraging existing Digitas intellectual capital and developing innovative concepts

We’re looking for strong, impactful work experience, which typically includes:

• A Master’s degree, preferably in Math or Economics, plus 15 or more years of strategy and operations experience in advertising, management consulting, marketing or interactive consulting
• Expertise in the digital world and a masterful understanding of multiple industries, including telecommunications, retail, CPG and financial
• Experience working within pharmaceutical and/or healthcare environments are required
• A strong knowledge of integrated marketing and CRM disciplines
• Exposure to audience-based marketing, and programmatic advertising
• Proven leadership ability and strong, impactful client relationship experience
• Experience managing a team of experienced employees
• Strong critical thinking and problem solving skills
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
• Stellar communication and presentation skills: we need someone who’s articulate, engaging and straightforward - and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• A willingness to travel as needed-keeping an open mind to new places, new faces and new ideas
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.