Head of Digital

We have partnered with one of the UK’s fastest growing oral care brands, as the business scales, they’re looking for an ambitious Head of Digital to take ownership of digital and marketing end to end.

You’ll sit above the existing marketing team and external agency partners, reporting directly to the CEO. This is a senior leadership seat - not a function to run within someone else’s plan, but the plan itself.

What You’ll Be Doing

Strategy & Leadership

• Build and execute the overall marketing and digital strategy
• Set quarterly and annual marketing plans against company growth targets
• Lead and manage the marketing team, with clear objectives and accountability
• Manage agency and freelancer relationships
• Identify new channels, partnerships and acquisition opportunities

Performance Marketing

• Oversee paid advertising across Meta, TikTok, Google and emerging platforms
• Work with agencies to improve ROAS, CAC and profitability
• Monitor KPIs and drive data-led improvements
• Manage budgets and forecast channel performance

Influencer & Affiliate

• Lead influencer and affiliate strategy
• Scale creator partnerships and ambassador programmes
• Own campaign planning, negotiations and performance analysis
• Align influencer activity with product launches and wider business goals

Social & Content

• Oversee social activity across TikTok, Instagram, Facebook, Pinterest and emerging platforms
• Guide content strategy to drive engagement, reach and sales
• Work with the social team on creative campaigns and viral content
• Keep brand consistent across every channel

CRM & Retention

• Own email and SMS marketing strategy
• Drive retention, repeat purchase rate and customer lifetime value
• Work with the team managing Klaviyo on automations, campaigns and segmentation
• Build out loyalty, referral and retention initiatives

Product Launches & Reporting

• Lead go-to-market strategy for new product launches
• Coordinate integrated campaigns across brand and sales objectives
• Own marketing reporting, dashboards and KPI tracking
• Present insights and recommendations to the leadership team

Must-Have:

• 5+ years in a marketing leadership role
• Experience managing multi-channel e-commerce marketing
• Strong grip on performance marketing
• Experience managing marketing teams and agencies
• Commercially driven with a strong analytical mindset
• Proven track record scaling consumer brands
• Strong organisational and project management skills

You’ll Stand Out If You:

• Have DTC e-commerce experience
• Have worked in beauty, wellness, oral care or consumer products
• Have managed influencer and affiliate programmes
• Know your way around Klaviyo, Shopify and attribution platforms

• £60,000 - £65,000 salary
• Office based in Altrincham
• Direct line to the CEO and real influence over brand direction
• Ownership of a category-leading brand’s entire marketing function

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff. Forward Role is operating as an employment agency. Not what you are looking for?

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