Senior Data Analyst & CRO Specialist

CPAP.com is looking for an Analyst & CRO Specialist to serve as our core data analyst- the primary owner of reporting, analytics, and data infrastructure across the business, with conversion rate optimization as a key focus area. You’ll be the go-to person for “what does the data say,” building the dashboards and pipelines the whole company relies on, while also running the CRO testing program end to end. This is a hands-on, data-first role for someone who’s equally comfortable modeling data in BigQuery, building a dashboard a non-technical stakeholder can read at a glance, and presenting a test readout to leadership.

What You’ll Do

Core Analytics & Reporting

• Serve as the company’s primary data analyst, owning reporting across e-commerce, marketing, product, and operations
• Build and maintain dashboards; define and standardize metrics so stakeholders across the company are working from the same numbers
• Own our data pipelines and modeling in BigQuery; understand how data flows in and structure it so it’s usable
• Be the point person for ad hoc data requests and deeper analysis across departments
• Monitor key business metrics and proactively flag trends or anomalies, not just report on request CRO & Testing
• Own the CRO testing roadmap: identify opportunities, prioritize by impact, and run A/B and multivariate tests end to end
• Analyze site funnel, checkout, and PDP performance to find friction points and drop-off
• Partner with dev and design teams to scope, build, and QA test variants
• Report on test results with clear recommendations - win, lose, or inconclusive
• Maintain a testing log and knowledge base so learnings compound over time

• 4+ years in a data analyst, analytics, or BI role, ideally with e-commerce exposure
• Strong SQL skills and real experience with data pipelines and data modeling
• Direct experience with Google BigQuery
• Comfort owning reporting infrastructure end to end - not just pulling numbers, but deciding how they should be structured and presented
• Experience using AI tools (Claude, ChatGPT, MCP-based workflows) to accelerate analysis and reporting a plus
• Experience with A/B testing platforms (Intelligems and/or Shoplift)
• Experience with Shopify strongly preferred
• Ability to write a clear test hypothesis and know when a result is actually significant Excellent written and verbal communication - you’ll be presenting findings to non-technical stakeholders across the company

Nice to Have

• Experience with SourceMedium or similar attribution/reporting platforms
• Experience with PostHog or similar product analytics tools
• Experience in DTC health, wellness, or medical device e-commerce
• Familiarity with subscription or bundle purchase flows
• Basic HTML/CSS for reviewing or lightly editing test variants