Senior UX Designer, Prime Video, Prime Video

Are you interested in shaping the future of entertainment? Do you want to define the next generation of how and what Amazon customers are watching?

Prime Video is changing the way people watch movies and TV. From one service, we’re delivering versatile ways to watch hundreds of thousands of movies, TV series, and live events on the web, mobile, and TV. Our service is available in more than 200 territories globally, and we’re just getting started.

Working closely with business and technology partners, we use research, design, and prototyping to guide early product development, bring clarity to engineering goals, and develop a customer-centric point of view.

This is where you come in. As a Senior UX Designer, you’ll join our Enterprise (PRIZE) team within PVXD, leading design for Marketing Automation tools that help partners promote and grow their content on Prime Video. You’ll also be a core contributor to PRIZEUI, our enterprise design system, defining and evolving the shared patterns, components, and standards that bring coherence across our portfolio of partner and operator tools.

You’ll use AI-assisted design workflows to move fast, from rapid prototyping with tools like Kiro and Figma Make to leveraging GenAI capabilities within the products you design. You’ll partner closely with PM, Engineering, and fellow designers to ship high-quality enterprise experiences that simplify complex workflows for content partners, marketers, and internal operators.

Key job responsibilities

• Lead the end-to-end UX design for Marketing Automation products, from discovery research and concept exploration through to detailed interaction design and developer handoff
• Contribute to PRIZEUI as a core team member, defining, documenting, and evolving design system components, patterns, and usage guidelines, articulating the long-term CX and technical implications of pattern decisions to drive alignment and establish standards across enterprise platforms
• Conduct customer research and discovery to understand partner needs, identify opportunities to invent and simplify, and ground design decisions in real user workflows
• Rapidly prototype ideas using high-fidelity tools and AI-assisted design workflows to validate concepts with stakeholders and customers
• Partner with Product Management and Engineering throughout the product lifecycle, translating complex business requirements into clear, intuitive enterprise experiences
• Present and defend design recommendations to stakeholders and leadership, articulating design rationale and trade-offs with clarity
• Identify opportunities to integrate GenAI capabilities into enterprise workflows, designing AI-assisted features that reduce friction for end users
• Collaborate with UX Researchers and Design Technologists to test prototypes with real customers, including studio partners, marketers, and operations teams
• Identify systemic UX issues across enterprise products and drive solutions that benefit multiple teams, influencing product and technical decisions beyond your immediate workstream
• Contribute to the broader PRIZE design team culture through design critiques, mentoring junior designers, and sharing best practices in design system thinking and AI-first methodologies
• Navigate and prioritize evolving initiatives in a fast-paced, ambiguous environment, balancing near-term delivery with longer-term design system and platform investments

About the team You’ll be joining the Enterprise Experience team within PVXD (Prime Video Experience Design). We designs tools and workflows for content partners, operators, and internal teams who power the PV content supply chain. We work on products spanning marketing automation, content acquisition, partner onboarding, publishing, and analytics. Our core differentiator is that GenAI serves as connective tissue that transforms both what we deliver and how we deliver it. We’re building PRIZEUI, an enterprise design system that brings coherence and quality to our growing portfolio of tools. We’re scrappy yet detail-oriented, knowing when to move quickly versus when to dive deep. We partner closely with UX Researchers and Design Technologists to create experiences that our enterprise customers get to test and provide feedback on.

• 8+ years of design experience
• Have an available online portfolio
• Experience defining and maintaining design patterns and UX standards
• Experience in delivering design solutions for projects of large scope and complexity
• Experience designing and prototyping with tools such as Figma, Adobe Creative Cloud, or similar
• Experience acquiring user data (e.g., conducting usability studies, performing user research) and creating personas and journey maps
• Experience working with stakeholders to plan and execute programs that are strategic in nature

PREFERRED QUALIFICATIONS

• Experience applying scrum to visual or UX design processes
• Experience designing in an agile development environment

Pulled from the full job description

• AD&D insurance
• Parental leave
• Health insurance
• 401(k) matching
• Paid time off
• Vision insurance
• Dental insurance, The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. USA, CA, Culver City - 137,800.00 - 186,400.00 USD annually USA, CA, San Francisco - 156,400.00 - 211,600.00 USD annually USA, WA, SEATTLE - 137,800.00 - 186,400.00 USD annually