Marketing - Cyber Security - Part Time

DigitSec is an early-stage fast growing cyber security company. We are seeking a highly skilled and strategic Cyber Security Marketing person to lead our marketing efforts within the dynamic realm of cybersecurity. This role requires a combination of marketing expertise and a deep understanding of the cybersecurity landscape to effectively communicate our brand’s value proposition, engage our target audience, and drive business growth., * Demand Generation: Use your skills to help create inbound/ warm leads, website Intent tracking, visitor tracking, increasing form fills, website messaging, Google Ad management and design.

• Develop and Implement Marketing Strategies: Create comprehensive marketing strategies aligned with DigitSec’s products, considering market trends, competitive analysis, and customer needs.
• Content Creation and Management: Produce compelling and informative content (blogs, whitepapers, case studies, etc.) that educates and engages our audience about DigitSec’s solutions and industry best practices.
• Campaign Management: Oversee the planning, execution, and optimization of marketing campaigns across various channels (digital, social media, email, events) to generate leads and increase brand visibility.
• Collaboration with Cross-functional Teams: Work closely with sales, product, and technical teams to align marketing initiatives with business goals, ensuring cohesive messaging and positioning.
• Market Research and Analysis: Conduct market research, gather insights, and analyze data to identify emerging trends, customer preferences, and competitive positioning.
• Brand Management: Uphold and enhance the brand’s reputation as a cybersecurity leader through consistent messaging, thought leadership, and strategic partnerships.
• Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI.

• Experience: Minimum of 5 years in marketing roles, with at least 10 years specifically in cybersecurity or related technology fields. Experience in marketing within Salesforce ecosystem a definite plus.
• Cybersecurity Knowledge: Understanding of cybersecurity concepts, technologies, and industry trends.
• Strategic Thinker: Proven track record of developing and executing successful marketing strategies aligned with business objectives.
• Content and Campaign Management Skills: Proficiency in creating impactful content and managing multi-channel marketing campaigns.
• Analytical Skills: Ability to analyze data, draw meaningful insights, and adjust marketing strategies accordingly.
• Collaboration and Communication: Excellent interpersonal skills with the ability to collaborate effectively with cross-functional teams and communicate complex concepts clearly.

Pulled from the full job description

• Health insurance
• Paid time off
• Dental insurance, * Dental insurance
• Health insurance
• Paid time off