Digital Analyst - FTC

This Digital Analyst role is focused on driving digital insights across an integrated eCommerce and services platform. You will support teams spanning digital trading, performance marketing, and digital product, using data to improve onsite conversion, media efficiency, and overall digital performance. The role plays a key part in embedding a data-driven culture and influencing strategic decisions.

WHAT YOU’LL DOAnalyse paid media performance and provide recommendations to optimise budget allocation and ROIDeliver onsite analytics deep-dives, identifying conversion opportunities and funnel improvementsPartner with product teams to assess and optimise the performance of new digital featuresOwn and evolve reporting and dashboarding, ensuring it aligns with business needsProduce weekly and periodic performance reporting for the eCommerce functionDevelop business cases using data across media, onsite performance, and commercial metrics ABOUT YOU3+ years’ experience in Digital Analytics, eCommerce, or Digital MarketingStrong experience with Google Analytics and advanced Microsoft Excel & PowerPointWorking knowledge of SQL and Google BigQuery (GCP)Proven ability to analyse digital performance across media and onsite funnelsExperience working in medium to large online businessesStakeholder management experience within cross-functional teamsCertifications such as Google Analytics Individual Qualification and ContentSquare preferred

SALT is supporting a leading retailer with a large-scale eCommerce and digital services ecosystem.