Data Analyst

First things first: whatever your background, beliefs or ambitions, there’s a culture of belonging at Hyve - and everyone is welcome. The question isn’t where you’ve come from, but where you want to go. You’ll thrive here if you’re curious, collaborative and not afraid to challenge convention. We look for people who take pride in what they do, who are excited by change and always moving forward. The kind of people who stay open, keep learning, and look for better ways to make an impact. Our shared behaviors guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins. If that sounds like you, you’ll fit right in.

A bit about the role

We’re looking for a commercially minded Senior Data Analyst to become the owner of audience intelligence across some of Hyve’s flagship retail events.

This is far more than a reporting role. You’ll transform complex attendee, buyer, registration and CRM data into meaningful business intelligence that influences strategic decisions across Sales, Marketing, Operations and Attendee Experience.

Working closely with senior stakeholders, you’ll uncover trends, identify opportunities, challenge assumptions and deliver insights that help shape commercial strategy, improve audience engagement and support continued event growth.

You’ll own the reporting environment for audience intelligence, ensuring our teams have accurate, actionable data that drives smarter decisions. From executive dashboards and commercial reporting to audience segmentation and meetings program optimization, your work will directly influence how we engage our customers and grow our events.

If you’re passionate about solving business problems through data, enjoy partnering with stakeholders across an organization, and love turning complex datasets into compelling stories that drive action, we’d love to hear from you.

This position reports directly to the SVP of Attendee Experience and works closely with the Retailer & Brands, Operations, Sales and Marketing teams.

As part of the role, you will:

• Own audience reporting and business intelligence across Hyve’s retail event portfolio, ensuring data accuracy, integrity and accessibility.
• Develop and maintain dashboards, reports and visualizations that provide meaningful insights for executive leadership and cross-functional teams.
• Analyze attendee, buyer, registration and engagement data to identify trends, opportunities and risks that support commercial decision-making.
• Translate complex datasets into clear, actionable recommendations that improve audience acquisition, engagement and event performance.
• Partner closely with Sales, Marketing, Operations and Attendee Experience teams to understand business challenges and deliver data-driven solutions.
• Design audience segmentation strategies and targeted reporting to support marketing campaigns, buyer recruitment and customer engagement initiatives.
• Support the delivery and optimization of our hosted meetings program by analyzing audience data and recommending improvements.
• Build and automate reporting processes wherever possible, improving efficiency and reducing manual reporting.
• Ensure the quality, governance and consistency of audience data across CRM platforms and reporting tools.
• Present findings and recommendations to stakeholders through clear reports, dashboards and executive-ready presentations.
• Continuously identify opportunities to improve reporting, automation and business intelligence capabilities across the organization.

• Significant experience in a Senior Data Analyst, Business Intelligence or Analytics role.
• Demonstrated ability to transform complex datasets into meaningful business insights and strategic recommendations.
• Experience building executive dashboards using Power BI, Tableau or similar business intelligence platforms.
• Experience working with large datasets, identifying trends and communicating findings to non-technical stakeholders.

Technical Skills

• Advanced Excel skills, including Pivot Tables, Power Query, XLOOKUP/VLOOKUP, complex formulas and data modelling.
• Strong experience with CRM platforms such as HubSpot, Salesforce, Microsoft Dynamics or similar.
• Experience creating automated reports, dashboards and scalable reporting solutions.
• Experience working with data visualization and reporting tools.
• SQL experience would be highly advantageous.
• Experience with modern data warehouse technologies (such as Snowflake) would be beneficial.

Commercial Mindset

• Ability to think beyond reporting by identifying commercial opportunities, testing business assumptions and providing strategic recommendations.
• Comfortable working across Sales, Marketing, Operations and Customer teams to solve business problems using data.
• A proactive mindset with the confidence to challenge existing processes and recommend better ways of working.

Communication & Stakeholder Management

• Exceptional communication and presentation skills with the ability to explain complex analytical findings to stakeholders at all levels of the business.
• Comfortable building executive-ready reports and presentations that clearly communicate insights and recommended actions.
• Strong stakeholder management skills with the ability to build trusted relationships across multiple departments.

Project Management

• Excellent organizational skills with the ability to manage multiple priorities and deadlines in a fast-paced, collaborative environment.
• Highly detail-oriented with a commitment to data quality, accuracy and continuous improvement.

We’re Hyve - organizer of the world’s fastest-growing and most forward-thinking B2B events. As the chosen event partner to many of the world’s leading companies, our platforms play a critical role in their strategies - helping them enter new markets, accelerate growth and connect with the people who matter most. Our portfolio features some of the world’s leading events in sectors like ecommerce, healthcare, edtech, and fintech. We’re growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix. Alongside our market-leading events, we’re building tech and data-driven products that supercharge connections - from one-to-one meeting programs and curated table talks to year-round engagement platforms. Whatever your role, you’ll join a global team redefining how industries connect, collaborate, and grow - working with some of the most talented people in the business. Think that sounds good? Wait until our talent acquisition team tells you about the culture., You’ll have the opportunity to work with one of the industry’s richest audience datasets, helping shape the future of some of the world’s largest retail events. Your insights won’t simply measure performance-they’ll influence commercial strategy, improve customer experiences and help drive the continued growth of Hyve’s market-leading brands.

We’re not looking for someone who simply reports what happened. We’re looking for someone who can explain why it happened, identify what comes next, and help the business make smarter decisions through data.