Digital Analytics Manager
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Role details
Tech stack
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Job description
As a Digital Analytics Manager on the Digital Analytics team, a typical day for you will include:
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Develop and maintain scalable datasets, data models, and data pipelines that support digital marketing reporting and analysis.
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Integrate and analyze data from platforms such as Google Analytics 4, Google Ads, Google Business Profile, call-tracking platforms, SEO tools, and other digital marketing systems.
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Develop and manage dashboards and reporting solutions that provide visibility into website, lead generation, digital media, and marketing performance.
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Build scalable, automated reporting solutions for franchise owners, leveraging tools such as Python to efficiently generate and distribute consistent, location-level insights across Neighborly’s franchise network.
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Lead recurring and ad hoc analyses that identify the drivers of website traffic, lead generation, conversion performance, and digital marketing results across Neighborly’s brands.
Requirements
- 4+ years of experience in Digital Analytics, Marketing Analytics, Analytics Engineering, Business Intelligence, or any related analytical roles.
- Experience in building and maintaining data models, reporting tables, or analytical data pipelines in a cloud-based data warehouse such as Google Cloud or AWS.
- Experience using digital analytics platforms such as Google Analytics to understand traffic sources, user behavior, lead generation, and website performance.
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Experience developing dashboards and reporting solutions using tools such as Google Data Studio, Tableau, Amazon Quicksight or a similar business intelligence platform.
- Skills:
- Strong Analytical and problem-solving skills, with the ability to investigate data issues and independently develop practical solutions.
- Advanced SQL skills and experience working with large, complex datasets.
- Ability to translate complex technical concepts and analytical findings into clear business language.
- Ability to manage multiple projects simultaneously and work autonomously with minimal supervision.
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Experience leading analysts, managing analytical projects, or providing technical direction to team members.
- Education:
- Bachelor’s degree in a quantitative, technical, or business discipline such as Statistics, Applied Mathematics, Computer Science, Data Analytics, Information Systems, Marketing Analytics, or a related field, or sufficient on-the-job use of related skills. A master’s degree is a plus.
Benefits & conditions
Pulled from the full job description
- Paid time off
- Paid holidays, * Competitive Pay: Commensurate with experience
- Schedule: Full-time M-F - 8 AM to 5 PM
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Benefits: Check out our benefits offerings Neighborly Benefits Guide - Financial Benefits: Equity and annual bonus opportunities
- Perks: Paid time off, Paid holidays, Recess breaks, wellness programs
About the company
Welcome to Neighborly-the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.
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