Marketing Automation Analyst

Join a dynamic marketing operations team as a Marketing Automation Specialist focused on building audiences, automations, and personalized customer journeys across Salesforce Data Cloud and Salesforce Marketing Cloud. This role offers the opportunity to collaborate with cross-functional teams to turn business goals into scalable, well-tested campaign solutions that support engaging customer experiences. Responsibilities

• Build and maintain Data Cloud audiences, calculated insights, and segmentation for marketing initiatives.
• Validate audience counts, data accuracy, and activation readiness before campaigns are launched.
• Partner with Marketing Operations, Data Engineering, and MarTech teams to troubleshoot data or platform issues.
• Configure data extensions that use Data Cloud audiences to support campaign execution.
• Develop and maintain SQL queries, automations, and data extensions used in marketing workflows.
• Create journeys and automated workflows that enable scalable campaign delivery.
• Test audience eligibility, personalization logic, and journey performance before deployment.
• Monitor ongoing journey performance and resolve automation failures or data-related issues.
• Document technical specifications, campaign configurations, and deployment procedures.
• Follow governance standards, naming conventions, and change management processes.
• Support testing and deployment of new Marketing Cloud and Data Cloud capabilities.

• 5+ years of hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Contact Builder, and SQL.
• 2+ years of experience with Salesforce Data Cloud or another enterprise customer data platform.
• Strong SQL skills and experience working with large relational datasets.
• Experience building customer segments, lifecycle campaigns, and personalized marketing experiences.
• Understanding of customer identity resolution, data modeling, and audience governance.
• Experience troubleshooting complex marketing automation and data integration issues.
• Ability to translate technical concepts clearly for non-technical stakeholders.
• Strong problem-solving skills and a collaborative mindset.

Preferred Skills

• Salesforce Marketing Cloud and/or Salesforce Data Cloud certifications.
• Experience supporting lifecycle marketing programs and personalization strategies.
• Background working across marketing, operations, data, and technology teams.
• Familiarity with structured testing, deployment, and documentation practices.

Horizontal is committed to diversity, equity, and inclusion, and we welcome applicants from all backgrounds and experiences. We value different perspectives and strive to create an environment where everyone can contribute, grow, and succeed.