Data & Analytics Manager

• Extra day holiday per year of employment up to 33 days
• Annual pay reviews based on performance
• 3 whole team social events per year
• Perkbox with regular monthly recognitions given to the team
• An active Social Committee that organises smaller team events such as go- karting, pottery, chocolate making, lido visits etc.
• Health Care package (GP access and Employee Help lines)
• Monthly wellbeing walks
• Cycle to work + Office snacks + beers on a Friday + board games night, We are looking for a technically skilled and analytically minded Data & Analytics Manager to join Fanatic. In this role, you will be responsible for implementing and managing measurement frameworks across client accounts, ensuring accurate data collection in an evolving analytics and measurement landscape. You will work closely with account managers, developers, the digital marketing team and clients to deliver actionable insights and robust tracking solutions., * Design, implement, and maintain tracking setups across client websites, apps and third-party platforms.
• Build, manage and optimise Google Tag Manager containers, including custom HTML tags, triggers, and variables.
• Implement and maintain server-side tracking solutions (sGTM), managing data streams, event routing, and vendor tags.
• Set up and manage Conversions API (CAPI) integrations (e.g., Meta, TikTok), including event deduplication strategies to ensure accurate, non-duplicated conversion reporting across browser and server.
• Configure and QA data layers (working alongside our development team), debug tracking issues, and validate measurement accuracy.
• Translate business requirements into measurement plans and tagging specifications.
• Engage proactively with clients and internal stakeholders to present findings, manage expectations, and advocate for data-driven decision-making.
• Collaborate with developers, data teams and clients to ensure clean, reliable data pipelines.
• Produce clear, actionable reports and dashboards for internal teams and clients.
• Conduct multichannel performance analysis across paid, organic and owned channels, synthesising data from multiple sources to surface trends, identify opportunities, and inform campaign strategy.
• Stay current with changes in privacy and consent, platform policies, and the broader analytics ecosystem.

Essential:

• 3+ years’ experience in a digital marketing analytics role.
• Proven ability to set up and optimise Google Analytics accounts from scratch, including property configuration, data streams, custom dimensions and metrics, audience definitions, and custom channel groupings.
• Strong proficiency in Google Tag Manager, including container structure, custom tags, triggers, variables, and debugging.
• Demonstrable experience with server-side tracking implementation (e.g. server-side GTM, tagging servers, first-party endpoints).
• Working knowledge of cookieless and privacy-first analytics approaches: Consent Mode v2, first-party cookies, Google Analytics modelling, and alternative measurement platforms.
• Solid understanding of the web (HTML, JavaScript, the DOM, network requests) sufficient to implement and troubleshoot tracking.
• Experience reading and interpreting data layers and working alongside development teams.
• Strong attention to detail and a systematic approach to QA and validation.
• Clear written and verbal communication skills, with the ability to explain technical concepts to non-technical stakeholders.
• Hands-on experience with Data Studio for building and maintaining client-facing dashboards that connect GA4, ad platforms, and other data sources.

Desirable:

• SQL: ability to write queries to extract and manipulate datasets.
• Google BigQuery: experience with Google Analytics and Google Search Console raw data exports, writing queries, and building data pipelines.
• Familiarity with cookieless analytics platforms (e.g. Matomo).
• Familiarity with additional data visualisation platforms (e.g., Power BI, Tableau).
• Understanding of attribution modelling., * Google Tag Manager: 3 years (preferred)
• Google Analytics: 3 years (preferred)

Pulled from the full job description

• Flexitime
• Employee discount
• Sick pay
• Company pension
• Casual dress
• Health & wellbeing programme
• Cycle to work scheme, We very much look forward to meeting you, hearing about your experience and discussing if Fanatic could be the right next step for your career.

Pay: £37,000.00-£50,000.00 per year

Benefits:

• Casual dress
• Company events
• Company pension
• Cycle to work scheme
• Flexitime
• Health & wellbeing programme
• Sick pay
• Work from home

We’re a fast-growing digital and creative agency based in Bristol with international clients, established in 2001. We’re looking for an experienced Data & Analytics Manager to join us as we expand our client base in both the Data & Analytics team and the wider digital marketing team.

About Fanatic

We are a creative digital agency with in-house Design, Development and Digital Marketing teams. We’re expanding rapidly, and it would be great to find someone who wants to develop while we develop the business and the team. We are a very fun and social team, with plenty of events throughout the year. We believe a good work-life balance is key.

Fanatic has an established digital marketing team, delivering SEO, CRO, paid media, email, content creation, organic social services, and digital marketing consultancy to a diverse set of clients. We work within finance, e-commerce, recruitment, health, events, restaurants, and more at a local, national, and international level. We have a team with a diverse skill set, including content creation, marketing data analysis, SEO, CRO, paid media and technical optimisation skills, among others.

Our Culture

We are an independent, owner-managed team who all care about high-quality production and marketing performance. We are driven by the creative satisfaction of a great project delivered and the rapport built with the resulting happy client.

Our culture is about balancing processes with individual talent. People are rewarded for being accountable for delivering great work while being supported by clear processes that are there to help without getting in the way.

With such a diverse range of in-house services, we give people great freedom to explore their roles and shape where they want to go with their careers. A good fit means Fanatic should also represent the right choice as a vehicle for your next step, so we are always interested in where people want to go and believe in them to get there.