Insights & Data Analyst

Mail Metro Media is the advertising home of some of the UK’s most engaged newsbrands: Daily Mail, The Mail on Sunday, MailOnline, Metro, The i Paper, New Scientist and The Telegraph (print products). The team provides a single point of contact across print, digital, audio, video and social, allowing agencies and advertisers easy access to the millions of consumers who engage with dmg media’s brands every day., Key Purpose

• Deliver market leading category and event-based market research
• Deliver insights that prove the effectiveness of advertising campaigns with Mail Metro Media
• Providing actionable audience insights for reactive and proactive brief responses
• Create compelling insight-focussed sales materials
• Extract insights from our Matters reader community through qualitative and quantitative research
• Bringing insight to life through effective storytelling

Accountable for

• Extracting insights from our third-party sources of insight (i.e. TGI, Mintel, PAMCo)
• Extracting insights from our first-party sources of insight (i.e. reader community, Google Analytics)
• Assisting in the day-to-day to management of our reader community (i.e. writing tasks, setting up tasks, responding to readers, delivering community newsletters)
• Writing, scripting and launching surveys
• Delivering campaign effectiveness studies from start to finish (i.e. writing, scripting, launching, analysing and presenting the results to clients)
• Day-to-day management of specified advertiser category (i.e. charities, lotteries). This includes building relationships with key internal stakeholders, receiving briefs and presenting results.
• Updating marketing decks with the latest audience stats
• Providing the relevant insights for brief responses and subsequent reach and frequency analysis.

• Knowledge of / experience with using industry insight tools (i.e. TGI, Mintel, Telmar, PAMCo)
• Knowledge of / experience of qualitative research (i.e. writing discussion guides, interviews, focus groups etc)
• Knowledge of / experience of quantitative (i.e. questionnaire design, analysis techniques)
• Knowledge of / experience digital analytic software (i.e. Google Analytics)
• Knowledge of the advertising marketplace

Skills

• Strong mathematical and analytic skills
• Strong knowledge of different AI tools and their uses cases
• Problem solving
• Strong excel skills
• Enthusiasm and keen to learn
• Skilled in data visualisation
• Confidence in presenting

What We Offer

• The opportunity to work within one of the UK’s most prominent and high-traffic digital publishing environments
• A collaborative, fast-paced team with genuine scope for progression and responsibility
• Exposure to the full breadth of the programmatic and digital advertising ecosystem
• Training and development support
• Competitive salary, benefits package, and hybrid working arrangements