CRM Specialist Portuguese Market

campaigns across the funnel. - Support lead scoring and lifecycle stage management in alignment with global criteria defined by the team. SDR Enablement & Marketing Alignment - Translate lifecycle campaigns into actionable SDR sequences and outreach plays tailored to the Portuguese market. - Coordinate with SDRs to ensure seamless lead routing, follow-up SLAs, and clear campaign context at handoff. - Collaborate with Field Marketing to turn events and campaigns into full-funnel, multi-touch sequences. Automation & AI-Powered Operations - Identify and implement automation opportunities to improve funnel velocity and conversion rates. - Use AI-assisted tools for copywriting, sequence creation, and outreach personalisation at scale. - Contribute to the team’s AI tooling experimentation, testing new approaches for segmentation and lead prioritisation. Tools, Reporting & Data Hygiene - Manage campaign calendars and ensure accurate lead attribution across touchpoints. - Maintain data

quality standards for lead routing, enrichment, and CRM hygiene. - Analyse campaign and activation performance, extracting insights to share with the wider Lifecycle and Revenue Marketing teams. - Build and maintain basic dashboards to track activation rates, funnel velocity, and campaign ROI. What Are We Looking For? - Portuguese native or expert (written and spoken) and fluent in English. - 1-3 years of experience in lifecycle marketing, demand generation, marketing operations, or a related field. - Hands-on experience with CRM and marketing automation platforms - HubSpot experience is a strong plus. - Familiarity with sequencing or outreach tools (e.g. Outreach, Salesloft, Apollo) is valued. - Comfortable using AI tools day-to-day - for writing, research, automation, or analysis. - Strong organisational skills and attention to detail, with a bias toward execution. - Data-driven mindset: you use metrics to diagnose problems and prioritise action. - Comfortable working cross-functionally with SDRs, Field Marketing, and global stakeholders. Tools & Stack HubSpot, Outreach / Salesloft, Apollo / Clay, ChatGPT / Claude, Notion / Confluence. Familiarity with PowerBI/Looker or similar reporting tools is a plus. Perks of Being Part of Factorial - Alan as private health insurance - High growth, multicultural and friendly environment - Healthy life with Wellhub (Gyms, pools, outdoor classes) - Save expenses with Cobee - Language classes - Breakfast in the office and organic fruit - Food discounts with Nora - Pet Friendly - Much more that we’ll spill during the interview process About Factorial At Factorial, we’re building the leading AI Business Management Software for companies of all sizes. Our platform centralises key workflows across HR, Finance, Talent, Operations, and IT, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people. With over