Principal User Experience Designer, Growth

Responsible for owning and improving the conversion performance across our digital experiences, identifying opportunities, shaping the roadmap, and delivering high-impact solutions. Defines ands drives the strategy, design, and optimization of experiences that improve activation, progression, and lead generation within high-consideration financial journeys., * Defines and drives the conversion optimization strategy across digital entry points and customer journeys.

• Identifies and prioritizes opportunities to improve user flows, reduce friction, and increase activation and conversion rates.

• Translates business objectives and user insights into a clear, data-driven roadmap of experience improvements.

• Leads the design and evolution of landing pages, lead forms, and mid-funnel user experiences.

• Establishes and executes a scalable experimentation and testing strategy to validate hypotheses and improve performance.

• Partners with analytics teams to define success metrics, interpret behavioral data, and measure impact of design changes.

• Applies advanced interaction design, user experience principles, and persuasive design techniques to deliver high-impact solutions.

• Collaborates with Product, Marketing, and Engineering to align on experience strategy and influence decision-making without direct authority.

• Develops and scales reusable design frameworks, patterns, and components to improve consistency and efficiency.

• Contributes to and evolves the enterprise design system to support scalable and high-performing experiences.

• Identifies gaps and opportunities across the broader end-to-end customer journey and recommends strategic improvements.

• Communicates design concepts, strategies, and results effectively to stakeholders and leadership.

• Performs other duties as assigned.

Reports To

• Minimum of 10 years of experience in UX design, product design, or growth design.

• Demonstrated success improving conversion rates, funnel performance, or user engagement metrics.

• Experience designing and executing experimentation programs, including A/B and multivariate testing.

• Strong ability to analyze and interpret behavioral analytics and user data to inform design decisions.

• Advanced proficiency in interaction design, user experience principles, and systems thinking.

• Ability to influence cross-functional stakeholders and drive alignment without direct authority.

• Strong portfolio demonstrating measurable business impact and user-centered design solutions.

• Proficiency with design tools such as Figma and other modern UX platforms.

• Experience incorporating AI tools into design workflows preferred.

• Excellent communication, storytelling, and presentation skills.

Qualifications - Education - Required

Bachelor’s Degree or comparable qualifications

Qualifications - Education - Field(s)/Profession(s)

Design, Human-Computer Interaction, Psychology, or related field.

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