Sr. UX Designer, Amazon Ads - Brand Innovation Lab

Amazon’s Brand Innovation Lab (BIL) is looking for a Senior UX Designer to lead advertising experiences across emerging technology. In this role, you will define how major brands connect with customers across the Amazon canvas, including mobile web/app, video, generative AI, and more.

You will drive end-to-end design strategy for complex, multi-platform campaigns. You’ll lead through ambiguity on experimental projects, mentor designers, and influence the team’s innovation roadmap. This role requires someone who thrives on variety. You’ll rapidly switch between projects spanning different industries, brands, and technical platforms while maintaining strategic vision and execution excellence.

You’ll collaborate with a global team of design technologists, creative teams and internal Amazon and agency partners to deliver experiences that millions of customers interact with daily.

Key job responsibilities

• Define and drive design strategy for complex, multi-platform advertising innovations across concurrent projects spanning various industries and brands

• Lead end-to-end UX design from discovery through delivery, including user research, concept development, interaction design, prototyping, and detailed specifications

• Build consensus among diverse stakeholders and disciplines, presenting design strategies and recommendations to brand teams and leadership

• Establish design standards and best practices for emerging technologies and platforms, driving design excellence across pods

• Lead research initiatives that inform BIL’s innovation roadmap and ground design decisions in user insights, technical feasibility, and brand objectives

A day in the life You might start your morning reviewing research findings for an automotive brand’s Amazon showroom, then shift to leading a design critique for an interactive streaming campaign. After lunch, you’re whiteboarding interaction flows with design technologists for an advertising campaign, followed by a stakeholder presentation where you advocate for a user-centered approach that balances brand goals with customer needs.

About the team Brand Innovation Lab (BIL) focuses on the conception, prototyping and execution of branded custom experiences across Amazon properties. This role sit within the Technology and Experience (TEX) team, working across emerging platforms and technologies to create innovative advertising experiences that drive campaign success for the world’s biggest brands.

7+ years of design experience

• Have an available online portfolio
• Experience defining and maintaining design patterns and UX standards
• Experience with hands-on visual design
• Experience designing and prototyping with tools such as Figma, Adobe Creative Cloud, or similar
• Experience with best practices for User Interface Design, Information Architecture, and Interaction Design
• Experience designing and managing workflow with AI tools, Experience acquiring user data (e.g., conducting usability studies, performing user research) and creating personas and journey maps
• Knowledge of HTML and CSS coding, as well as responsive web design on both desktop and mobile platforms
• Experience presenting designs and collaborating with all levels of the organization
• Experience providing and effectively communicating strategic and tactical recommendations based on data

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, SEATTLE - 137,800.00 - 186,400.00 USD annually