Platform Product Manager (Setapp)

We are looking for a Platform Product Manager who will lead the evolution of Setapp’s vendor ecosystem, empowering external developers and software creators to distribute their products seamlessly. You will own the end-to-end journey for vendors - from optimizing onboarding timelines and build verification flows to pioneering modern developer workflows.

If you enjoy solving complex platform puzzles, making data-informed decisions in ambiguous environments, and bridging the gap between business strategy and technical execution, this role is for you.

In this role, you will:

• Own and drive the end-to-end product strategy for the vendor ecosystem and developer experience.
• Lead the creation and evolution of modern vendor tools and web interfaces to streamline onboarding, asset distribution, and build verification flows.
• Optimize the time-to-publish metric to help vendors seamlessly move through security, legal, and operational checks in days instead of weeks.
• Innovate on developer workflows by exploring agentic and LLM-driven interactions alongside traditional administration tools.
• Act as an internal advocate for vendors by aligning priorities across engineering, business development, marketing, legal, and security teams.
• Define clear success metrics, manage cross-team deliverables, and make data-informed decisions to continuously boost vendor engagement., * We are a Ukrainian company, and we stand with Ukraine against the russian aggression
• We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here, you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
• We are committed to our veterans
• Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
• Hybrid work model
• Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
• Your health always comes first
• We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
• Flexible working hours
• You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
• Space to grow both professionally and personally
• Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
• Teams we are proud of
• We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
• Office designed for people (and pets)
• Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office.
• Time-off policy that covers life’s needs
• Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
• Join social initiatives with MacPawCares
• MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
• We’re an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
• We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
• Some benefits are under development, and new adjustments are possible.

• 4+ years of product management experience across B2C or B2B segments with a focus on platforms, SaaS infrastructure, or developer-facing tooling.
• Demonstrated capability to own a product roadmap from discovery to execution without requiring ready-made specifications.
• Strong cross-functional leadership skills with a track record of driving initiatives across multiple engineering teams and departments.
• Hands-on expertise in conducting user discovery and synthesizing complex feedback into an actionable product strategy.
• Confident understanding of core technical concepts including API structures, authentication mechanisms, web applications, and build pipelines.
• Exceptional stakeholder management skills with the ability to defend product priorities and influence decision-making without direct authority.
• Experience defining success metrics (North Star metrics), measuring product impact, and navigating complex systems in ambiguous environments.
• At least an Upper-Intermediate level of English and fluent Ukrainian.

As a plus:

• Background in software marketplaces or partner ecosystem platforms.
• Hands-on experience building platform products, developer tools, SaaS infrastructure, APIs, or internal tooling.
• Proven track record of managing complex product ecosystems rather than isolated features.

This step may include additional interviews and/or test tasks to figure out whether your skills match the requirements for the role.

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MacPaw is a software company that develops and distributes software for macOS and iOS. Today, we have 20 million active users across all our products, and every 5th Mac on Earth has our product installed.

At MacPaw, we believe humans and technology can reach their greatest potential together.

We gather open-minded people who support each other and aspire to change the world around us, making millions of people’s lives easier with technology.