Category Consultant Target Front End

This role is centered on maximizing sales and profitability within a designated product category by strategically aligning manufacturer pricing, product selection, placement, and promotions with retailer goals and profit margins. The individual serves as a skilled subject matter expert who independently manages work that spans multiple teams or functions, influencing business outcomes and enhancing customer experience. Responsibilities include analyzing customer and shopper research to guide joint category plans, collaborating with retail partners to create tailored promotional and placement strategies, and conducting business planning sessions to align on category objectives. The role demands practical knowledge and insight to drive transformation, ensure product supply meets demand, and monitor performance against category targets to optimize the overall shopping experience. As a Category Consultant supporting Front End, you will serve as a key connector between Hershey and our retail partners, driving category growth through data-driven insights and strategic execution. This role plays a critical part in shaping category initiatives, translating analytics into compelling stories, and influencing decisions across internal teams and external stakeholders. Accountabilities

1. Analyze and share customer and shopper research with retail partners to inform category planning and reviews This supports effective execution and alignment with organizational standards.
2. Collaborate with retailers to develop tailored promotional and product placement strategies that align with their customer base This supports effective execution and alignment with organizational standards.
3. Conduct joint business planning sessions to establish and align on category goals and performance metrics This responsibility supports the role’s core functions and contributes to organizational objectives. This supports effective execution and alignment with organizational standards.
4. Manage pricing, selection, and promotions to maximize sales and profitability while supporting retailer objectives This responsibility supports the role’s core functions and contributes to organizational objectives. This supports effective execution and alignment with organizational standards.
5. Monitor and review manufacturer and retailer performance against established category targets This responsibility supports the role’s core functions and contributes to organizational objectives. This supports effective execution and alignment with organizational standards.

5+ years of relevant experience in Category Management, CPG Sales, or related field Experience working with large national retailers preferred Strong analytical, storytelling, and presentation skills with the ability to influence at multiple levels

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work. Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable Growth & Development: Career development programs, learning opportunities, and internal mobility Benefits may vary based on role, location, and eligibility.

Note: If you apply for a role at Hershey through our career’s website, we may use technologies that use automation to filter your candidacy based on objective criteria. We also use AI-enabled tools that help us facilitate the selection of our future Hershey talent. These tools may help with activities such as matching and scoring candidates to roles based on requirements and scheduling interviews. These systems process only the information you provide in your application, including your resume, work history, education, and responses to screening questions. While these technologies assist with certain steps in our recruitment process and may provide recommendations, all final decisions, including those affecting whether candidates advance to subsequent stages in the applicant process, are made by our talent acquisition teams with meaningful human review and independent judgment. Depending on your location and the specific role you apply for, additional disclosures about our use of AI in