Analyst, Consumer & Category Insights

Coke Florida is looking for a Consumer & Category Insights Analyst based out of our Tampa HQ location. We’re currently looking for 8:00am- 5:00pm, Monday- Friday., Coca-Cola Beverages Florida (Coke Florida) is looking for an analyst who’s genuinely curious about why consumers buy and motivated to turn that curiosity into commercial impact. You’ll sit on the Marketing team within Category Management and work across consumer insights, beverage segmentation, and category analytics to help shape how we go to market across retail, convenience, and foodservice channels in Florida., Consumer Insights

• Support Commercial Operation Marketing Team and Coke Florida system with program, asset and brand shopper insights to further Coke Florida availability and SOVI.
• Mine Nielsen Discover and internal data to surface category trends, shopper behavior shifts, and portfolio performance opportunities across CCBF’s Florida territory.
• Build localized, insight-driven selling stories that support Sales, Shopper Marketing, and Category Management teams - translating data into clear, decision-ready narratives.
• Assess innovation performance and evaluate how new products and packages resonate with Florida shoppers at the channel and retail partner level.
• Embed shopper insights into end-to-end commercial planning including digital media, POS, and seasonal programming.

Beverage Segmentation

• Work with Coke North America to ensure Coke Florida receives the latest beverage segmentation data, insights, and capabilities from the Coke system.
• Support front line sales team to sell with beverage segmentation via maintenance of frameworks and related sales aides. Partner with Sales capability to provide training and develop tools for field sales organization and customer teams and ensure segmentation is operationalized and integrated in the field.
• Partner with Marketing Director and FSOP team to develop and maintain insights and framework for food service and on-premise channel.
• Partner with Segmentation Integration to commercialize beverage segmentation, maintain tools and training aids., * Support the Manager, Category Management in developing and maintaining category reviews, assortment recommendations, and shelf strategies for key retail partners including Publix, Walmart, 7-Eleven and more.
• Analyze retailer and syndicated data to identify gaps, white space, and growth opportunities at the category and SKU level.
• Prepare data-driven presentations for customer-facing category reviews and internal trimester planning cycles.

• Bachelor’s degree in Marketing, Business, or related field; 3+ years in consumer insights, category management, or shopper analytics - CPG/beverage preferred but not required.
• Hands-on proficiency with Nielsen Discover and Nielsen Spectra preferred; additional syndicated data tools (Circana/IRI) a plus.
• Strong Excel and PowerPoint skills required; Power BI or Tableau experience preferred.
• Ability to translate complex data into a clear business story and present confidently to senior stakeholders and retail partners.
• Proactive, detail-oriented, and comfortable managing multiple workstreams under tight deadlines.

Pulled from the full job description

• Tuition reimbursement
• Health insurance
• 401(k) matching
• Vision insurance
• Dental insurance
• Life insurance
• Employee assistance program, Eligible full time Coke Florida Associates can participate in our Total Rewards Program which includes:
• Total Wellness Programs including health, dental and vision plans
• 401K program with healthy company match
• Supplemental Life Insurance
• Three weeks of vacation pay, and 10 company paid holidays*
• Tuition reimbursement
• Employee Assistance Programs (EAP)
• Competitive compensation

• Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler that is the third largest privately-held and the sixth largest independent Coca-Cola bottler in the United States.
• Coke Florida sells, markets, manufactures and distributes over 600 products of The Coca-Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR.
• In 2026, for the 5th year in a row, Coke Florida was named as a US Best Managed Company by Deloitte Private and The Wall Street Journal. This program recognizes outstanding U.S. private companies and the achievements of their management teams in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance.