Principal Sales Revenue Planning

As a Principal Sales Revenue Planning at The RealReal, you will lead our annual planning cycle, revenue forecasting, and strategic roadmap development. In this role, you will sit at the intersection of Sales, Finance, Marketing, Business Intelligence, and Operations, serving as the primary architect of our marketplace’s supply plan. You will be responsible for annual planning and forecasting key sales metrics (e.g., opportunities, conversion, etc.), consignment supply, and emerging revenue streams (such new channel development, international, etc.).

We are looking for a highly collaborative leader to work cross-functionally and innovate our planning processes. The ideal candidate has a deep understanding of retail marketplace economics, excels at translating complex data sets into actionable business strategies, and has a proven track record of driving profitable growth in a fast-paced environment., * Target Setting & Capacity Planning: Lead annual and quarterly sales planning processes, including channel/regional target-setting, territory design, and headcount capacity planning. Collaborate with Sales Leadership to align plans and resource allocation with strategic priorities and market opportunities

• Territory Design & Optimization: Design and optimize data-driven channel strategy and sales territories to maximize market coverage, eliminate friction, and unlock revenue opportunities.
• Strategic Roadmap Development: Partner with Revenue Strategy, Sales Leadership, and Product teams to evaluate, model, and size the revenue potential of new business models, strategic initiatives, product features, and geographic expansions.
• Sales Forecasting: Develop and maintain accurate forecasts for revenue, aligning with company goals, strategic initiatives and trends. Create short-term and long-term financial models to predict sales performance and inform resource allocation. Partner with Merchandising, Marketing, and Finance to ensure sales plans align with overall company financial plans.
• Insights & Reporting: Build and maintain analytics tools and models to track sales performance. Lead presentations with senior leadership, highlighting key trends, risks, and opportunities.
• Process Innovation: Streamline forecasting and analytics processes to enhance efficiency and scalability. Evaluate potential tooling and oversee the design and implementation of new modeling, reporting, dashboards and insights.
• Cross-Functional Collaboration: Work closely with Finance, Merchandising, Marketing and Operations to align sales forecasts with company-wide financial goals. Partner with Revenue Operations teams to integrate forecasting into territory and compensation strategies.
• Leadership: Build a team of Strategic Planners; guide and develop.

• Education: Bachelor’s degree in Finance, Economics, Statistics, Business, or a highly quantitative field. An MBA or equivalent advanced degree preferred.
• Experience: 7+ years of experience in strategic finance, revenue management, analytics, or management consulting.
• Analytical Experience: Mastery of advanced financial modeling and analysis. Expert-level proficiency in Excel/Google Sheets. Familiarity with BI tools (e.g., Tableau, Looker, Power BI).
• Sales Model & Resource Understanding: Deep familiarity with Sales funnel metrics (leads, conversion, GMV) coupled with a strong operational understanding of sales capacity modeling, territory allocation, and headcount optimization
• Forward-Looking, Tech Savvy: Experienced with planning software and tools, with a strong interest in emerging revenue technologies, specifically with enhancements in planning and forecasting.
• Communication & Alignment: Exceptional written and visual communication skills, with a proven ability to present insights clearly to sales leaders and cross-functional partners.
• Strategic Thinker: Ability to operate at a high strategic level while maintaining a granular understanding of the operational drivers of the business.
• Execution & Ownership: A strong sense of urgency, structural organization, and ownership required to manage complex process lifecycles from initial discovery and synthesis to successful business handoff.

Pulled from the full job description

• Paid parental leave
• Employee stock purchase plan
• Parental leave
• Health insurance
• 401(k) matching
• Vision insurance
• Dental insurance, * 401K with Company Match
• Medical, Dental & Vision Insurance
• Paid Parental Leave
• 9 Paid Company Holidays
• Flexible Time Off (With Manager Approval)
• Find out more about our Benefits here.

The expected salary range for this role is $175,000.00-$200,000.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits.

The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 40 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories-including women’s and men’s fashion, fine jewelry and watches, art, and home-in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service.

The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here.