Social Media Specialist

Hard Rock is seeking a Social Media Specialist to help elevate the social presence of one of the world’s most iconic brands. This individual will join an evolving social department responsible for the @OfficialHardRock master brand accounts, as well as company-wide social and content initiatives spanning live entertainment, gaming, hospitality, and brand partnerships. The role will also play an integral part in social and content strategies for upcoming property openings in Las Vegas, Athens, and New York City.

The Social Media Specialist will be responsible for covering marquee events and activations, creating and editing platform-specific content, and publishing across all active channels. This individual will collaborate with department colleagues to serve as a central resource for social leads across all Hard Rock properties and divisions, supporting reporting, sharing best practices, and ensuring all accounts adhere to policies, procedures, and brand standards.

The ideal candidate is highly organized, passionate about creative social storytelling, and thrives in collaborative environments across teams, properties, and agencies.

• Support the execution of daily organic social content across designated Hard Rock social platforms, ensuring accuracy, timeliness and creativity.
• Provide on-site social coverage for concerts, events, partnership activations, photoshoots and appearances - capturing social content and providing footage to appropriate corporate, property and/or agency contacts.
• Partner with Hard Rock social leaders worldwide, providing ongoing support, guidance and best practices
• Work within Hard Rock’s unified analytics platform to provide property-level and company-wide reporting - translating data into actionable insights and recommendations.
• Assist in editing short-form video for Instagram Reels, TikTok, YouTube Shorts and other designated platforms.
• Maintain and organize digital asset libraries, ensuring content is easily accessible and properly tagged for use across channels.
• Help maintain compliance with brand standards, social media policies and platform-specific guidelines.
• Assist with influencer and creator coordination, including content approvals, on-site execution and campaign deliverables.
• Brainstorm unique and compelling ways to evolve Hard Rock’s brand partnerships through the lens of social media, delivering against overall goals and objectives.
• Coordinate billing and invoices related to social media activities and initiatives.
• Stay current on social media trends, platform updates, and emerging tools to support innovative content creation.

• 1-3 years of experience in social media, digital marketing, or content creation.
• Strong understanding of social platforms and digital trends.
• Experience editing content for social using Adobe Premiere, Photoshop, CapCut, or similar tools.
• Excellent organizational skills and attention to detail