Data Center Vertical Marketing Manager

As the Vertical Marketing Specialist - Data Center / EBO, you will lead the global vertical marketing plan for 3M’s Data Center growth ambition - with a focus on Expanded Beam Optical (EBO) solutions. You will support 3Ms growth ambitions in the Data Center vertical through messaging and positioning, demand generation, executive engagement, and customer storytelling.

You are the strategic marketing owner for the Data Center vertical, partnering with the Vertical Business team, Sales, Portfolio, Product Marketing, Integrated Marketing, and Field & Channel Marketing.

In this role, you will make an impact by:

• Owning the global Data Center vertical marketing plan, translating vertical business priorities and growth targets into an integrated marketing agenda covering vertical messaging and positioning, campaigns, content, events, executive engagement, and customer storytelling.
• Working with Sales and customer-facing teams to improve readiness for launches and campaigns by developing internal briefs, FAQs, email templates, talk tracks, and related enablement tools
• Partnering with Business and Product Leaders to define Data Center messaging, positioning, value propositions, and differentiators - including buying-group engagement strategies across cloud providers, colocation providers, network equipment OEMs, and system integrators - and ensuring consistency across all customer-facing touchpoints
• Owning the end-to-end Data Center customer journey across web, digital, events, sales, and channel touchpoints; identifying gaps and prioritizing improvements that lift engagement and conversion
• Leading 3Ms Data Center event and thought leadership strategy across industry trade shows, conferences, and customer events. Leads executive and SME visibility across the Data Center vertical in key channels and across events.
• Setting demand generation targets and measurable growth goals for the vertical ($ SQL, MROI, new customer acquisition, share of voice, content hygiene >95%) and using analytics to demonstrate ROI and steer investment
• Collaborating with Integrated Marketing on global vertical campaigns, content, and media activation aligned to Data Center business goals.
• Partnering with Product Marketing on EBO and adjacent NPI commercialization - providing vertical context, buyer insight, and claims input to ensure relevance for the datacenter vertical.
• Partnering with Field & Channel Marketing to translate global vertical priorities into area activation plans and channel partner programs.
• Leading the vertical executive engagement strategy, including customer advisory boards, industry association participation, analyst relations, strategic partnership announcements, and customer advocacy / storytelling
• Owning vertical marketing performance reporting for Data Center - pipeline contribution, MROI, campaign effectiveness, and content utilization - and driving continuous improvement based on insight
• Governing the Data Center marketing investment, ensuring spend is prioritized against the highest-value growth plays and compliant with legal, trademark, regulatory, and brand standards
• Building strong knowledge of the Data Center market, customer needs, competitive landscape, and 3M’s value proposition to help elevate marketing impact over time, All US-based 3M full time employees will need to sign an employee agreement as a condition of employment with 3M. This agreement lays out key terms on using 3M Confidential Information and Trade Secrets. It also has provisions discussing conflicts of interest and how inventions are assigned. Employees that are Job Grade 7 or equivalent and above may also have obligations to not compete against 3M or solicit its employees or customers, both during their employment, and for a period after they leave 3M.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

• Bachelor’s degree or higher in Marketing, Business, Communications, Engineering (completed and verified prior to start)
• Seven (7) years of combined experience in B2B marketing, product marketing, campaign activation, field marketing, channel marketing, business development, communications in a private, public, government or military environment, * Master’s degree is preferredExperience leading or managing integrated marketing tactics across digital, content, events, partner marketing, and sales enablement
• Experience working in B2B technology, electronics, interconnect, networking, optical, industrial, or adjacent technical markets
• Ability to manage multiple projects and priorities with strong attention to detail and follow-through
• Strong written and verbal communication skills, including the ability to create or refine customer-facing and internal marketing content
• Strong cross-functional collaboration skills and ability to work effectively in a matrixed organization
• Experience supporting strategic accounts, high-visibility launches, or executive-level customer engagement initiatives
• Familiarity with campaign metrics, reporting, and marketing performance analysis
• Experience coordinating agency partners, creative development, or digital campaign execution
• Proficiency in Microsoft Office tools including Excel and PowerPoint
• Familiarity with CRM, digital marketing, or campaign management platforms

Work Location:

• This role follows an on-site working model, requiring the employee to work at least four days a week at the Maplewood, Minnesota OR Austin, Texas office.

Applicable to US Applicants Only:The expected compensation range for this position is $164,612 - $201,193, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.). Additional information is available at: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/.