Lead Service/Experience Designer
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Role details
Tech stack
Job description
We help leading organizations deliver world-class products, experiences and strategies that unlock new opportunities.
Launch What’s Next in Service Design
We’re looking for a Service Design Lead who thrives on turning complex business challenges into breakthrough customer experiences. You’ll join our rapidly growing Service Design practice—part of Launch’s strategic transformation toward human-centered AI experiences that drive measurable business impact.
This isn’t about optimizing touchpoints. This is about redesigning how organizations create value—connecting human needs with business strategy to unlock growth that matters.
What You’ll Build
Lead Strategic Client Transformation
Own end-to-end service design engagements with Fortune 500 clients. Navigate complex organizational dynamics, align stakeholders across business units, and champion service design as the catalyst for transformation. You’ll manage project teams while contributing to the broader development of Launch’s service design practice.
Expand Into Growing Industries
Lead service design initiatives in high-growth sectors including healthcare and government. Bring design expertise to support pursuit success in these critical markets while maintaining excellence in practice and delivery responsibilities. Own responses to sales opportunities for service design, crafting compelling proposals that demonstrate our unique value proposition in transforming public and private sector organizations.
Deliver Measurable Business Impact
Design end-to-end service ecosystems that span digital and physical touchpoints. Create service blueprints, journey maps, and transformation roadmaps that drive measurable revenue growth and operational efficiency for clients—not just beautiful deliverables.
Drive Cross-Practice Excellence
Collaborate seamlessly with our Visual Design (Storytelling) and Product Design (Pathmaking) teams. You’ll help orchestrate the complete design toolkit—using service insights to inform brand narratives and scalable product experiences.
Develop Emerging Talent
Mentor junior designers and help elevate talent from UX and research backgrounds into service design roles. Build the next generation of strategic thinkers who can connect business strategy with human experience.
Expand Client Relationships
Identify opportunities for deeper engagement within existing client relationships. Contribute to business development through portfolio development, thought leadership, and strategic relationship building.
What You Bring
10+ years leading service design projects in consulting, agency, or enterprise environments
You’ve managed complex stakeholder relationships, delivered strategic recommendations that executives actually implemented, and seen your work create measurable business outcomes. You’re ready to step into leadership-level client engagement while building the practice alongside our Senior Director.
Requirements
You know how to balance service design rigor with practical business constraints. You’ve presented to C-suite executives, managed project timelines and budgets, and built trust with clients who come back for more.
Systems thinking mastery
You see the full ecosystem—from employee experiences to customer journeys to business process optimization. You understand how organizational culture, technology capabilities, and market dynamics interconnect.
Collaborative leadership
You inspire multidisciplinary teams and work effectively with strategists, researchers, product managers, and engineers. You know when to lead and when to support., If you’re passionate about using service design to drive real business transformation—and you want to be part of building something significant—we want to hear from you., * Bachelor’s in business, design, engineering, or related. MBA/MS a plus.
- 10+ years of experience in strategy, product, or innovation consulting.
- 10+ years of experience with command in business acumen: business principles, financial analysis and market dynamics
- 10+ years of experience in business design toolset: BMC/Lean Canvas, TAM/SAM/SOM, service blueprinting.
- 10+ years of experience with Agile, JTBD, Design Thinking, Lean Start-Up.
- 10+ years of expertise with analytical chops (Excel, SQL, or BI tools) and storytelling skills (PPT, Miro, Figma, etc.).
- 10+ years of experience with enterprise digital ecosystems and emerging tech, * Portfolio demonstrating strategic service design leadership with measurable business impact
- Case studies showing complex stakeholder management and cross-functional collaboration
- Examples of service design work that spans multiple touchpoints and organizational systems
Benefits & conditions
NTT DATA provides a reasonable range of compensation for U.S.-based positions. The starting pay range for this role is $116,775 - $216,250 per year. Actual compensation will depend on a number of factors, including the candidate’s relevant experience, technical skills, and other qualifications. This position may also be eligible for incentive compensation based on individual and/or company performance.
This position is eligible for company benefits including medical, dental, and vision insurance with an employer contribution, flexible spending or health savings account, life and AD&D insurance, short and long term disability coverage, paid time off, employee assistance, participation in a 401k program with company match, and additional voluntary or legally-required benefits.
LaunchJobs #LI-NorthAmerica #LaunchDesign
About the company
You can identify expansion opportunities within existing client relationships and contribute to new business development through portfolio development and thought leadership. Experience crafting winning responses to RFPs and sales opportunities in complex B2B environments.
The Launch Difference
Startup Energy, Enterprise Scale: We’re backed by NTT DATA’s global reach but maintain the agility and innovative spirit of a boutique consultancy.
Outcome-Driven Culture: Every project ties back to measurable business impact. Your success is measured by client results, not just deliverables.
Continuous Growth: Work with some of the most interesting companies on Earth while developing your expertise in emerging technologies, AI integration, and next-generation service models.
Strategic Influence: Shape how Fortune 500 companies think about customer experience, business transformation, and organizational change., NTT DATA is a $30 billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world’s leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. our consulting and Industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is a part of NTT Group, which invests over $3 billion each year in R&D.
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