Data Analyst

The client is seeking a Digital Data Analyst to support a multi-year digital roadmap by delivering audience insights, UX analysis, and data-driven strategy across web, e-commerce, and an upcoming app launch., *Analyze digital touchpoints including the client’s website and store to identify audience behavior, user journeys, and conversion opportunities *Support opportunity sizing efforts to identify where and how the organization can grow its digital presence and reach new audiences *Establish tracking frameworks and analytics infrastructure in preparation for an upcoming app launch *Serve as the primary analyst on the app project from pre-launch strategy through rollout, capturing success metrics and learnings *Blend digital and marketing analytics to evaluate funnel acquisition, audience engagement, and intervention points throughout the user journey *Deliver findings to cross-functional stakeholders including senior leadership, translating complex data into approachable, actionable insights *Demonstrate autonomy and initiative in a small team environment, operating across digital, retail, engineering, and marketing functions

*Proficiency in SQL, required for data querying and analysis *Experience with BigQuery or a comparable data warehouse platform such as Snowflake *Familiarity with GA4 or a comparable digital analytics tool, with exposure to sessions, conversions, page views, user flows, and journey analysis *Prior experience as a data analyst on an app-driven project, ideally from concept through launch *Strong stakeholder communication skills with the ability to present findings to both technical teams and senior leadership *Demonstrated ability to work with autonomy in a lean, cross-functional team environment, *Hands-on experience with Heap or comparable site analytics tooling *Background in media, streaming, retail, or experiential/ticketing environments *Exposure to e-commerce analytics, including conversion tracking and store-side performance measurement *Experience building or contributing to digital roadmaps at organizations undergoing digital growth *, *Hands-on experience with Heap or comparable site analytics tooling *Background in media, streaming, retail, or experiential/ticketing environments *Exposure to e-commerce analytics, including conversion tracking and store-side performance measurement *Experience building or contributing to digital roadmaps at organizations undergoing digital growth