️ Salesforce Marketing Cloud Product Owner
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Role details
Tech stack
Job description
unit (hotels and accommodation providers), bridging sales and marketing teams to drive customer success. Location: Remote (Europe) ️ Languages: Advanced English required (C1) Responsibilities: - Define and communicate a clear product vision aligned with marketing, CRM, and business objectives - Develop and maintain the Marketing Cloud roadmap (campaign orchestration, personalisation, lead management, etc.) - Own and manage the product backlog, ensuring it is prioritised based on business value, ROI, and dependencies - Translate business needs into user stories, epics, and acceptance criteria - Continuously groom and refine backlog items based on feedback and evolving priorities - Act as the voice of the business and customer - Drive the design and evolution of Marketing Cloud capabilities - Define KPIs and success metrics (campaign performance, adoption, ROI, efficiency gains) - Monitor product performance and drive continuous improvement - Use data insights to refine roadmap
Requirements
and prioritisation - Establish product governance (standards, processes, documentation) - Drive user adoption via training, documentation, and stakeholder enablement - Ensure compliance with data privacy and regulatory requirements Requirements: 5-10+ years in: - Marketing Automation / CRM / Digital Marketing - Product Owner / Product Manager / Business Analyst roles - Hands-on experience with Salesforce Marketing Cloud (preferred) or similar platforms (Eloqua, Marketo) Core Skills - Marketing automation workflows - Customer journeys and personalisation - Campaign management and segmentation - Agile / Scrum expertise (backlog management, sprint lifecycle) - Stakeholder management and communication skills - Analytical mindset with data-driven decision-making - Ability to translate business needs into technical requirements Are you looking for an environment that values curiosity and commitment? Here, your contribution has real impact and individual growth is taken seriously. Find with us the right opportunity to grow. What you can expect from us - Long-term projects with national and international context - Opportunities to grow technically and professionally - A people-first culture, focused on transparency and trust - Teams that value ownership, collaboration and stability Your next challenge might start here **At Decskill, we are committed to equal opportunities and non-discrimination. We promote a culture of diversity and inclusion, where recruitment and career progression are based solely on talent, regardless of age, gender, ethnicity, race, nationality, or any other form of discrimination incompatible with human dignity. Salesforce #SalesforceMarketingCloud #DigitalTransformation #TravelTech #Hospitality #Hiring #TechJobs #Decskill
About the company
At Decskill, we believe that technological excellence is driven by human talent. We are an IT consulting company with more than 10 years of consolidated experience in the market, focused on building long-term relationships with both our clients and our people. Today, we are a community of over 800 professionals, working from Lisbon, Porto, and Madrid, contributing to impactful technology initiatives. As part of the Astek Group, we combine a strong local culture with a global presence, being active in around 23 countries across 4 continents. This allows us to offer an international context, diverse challenges, and long-term career opportunities, while staying close to our teams. Who we want to meet We are looking for a Salesforce Marketing Cloud Product Owner to join a global leader in travel technology, working within their Digital Transformation Services team. The role sits at the heart of a strategic initiative to roll out Salesforce Marketing Cloud across the Hospitality business
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