Customer Relationship Management Specialist

CRM & Customer Engagement Specialist - London (Hybrid) Salary: up to £55k + bonus (depending on experience) The Data Gals is partnering with a growing analytics and digital consultancy that works with ambitious, well known brands to help them use data, technology and customer insight to drive better marketing outcomes. We’re looking for a CRM & Customer Engagement Specialist to join their team and play a hands-on role in delivering customer communications across email, mobile and SMS. This is a great opportunity for someone in CRM or email marketing who enjoys being close to the detail - building campaigns, working with customer data, testing journeys, troubleshooting templates and using performance data to continuously improve activity. You’ll have the opportunity to work across a variety of clients and industries, developing both your technical CRM expertise and your understanding of customer lifecycle marketing. What you’ll be doing Build and launch multi channel customer campaigns across email, push and SMS Create and manage audience segments, targeting and personalised content Develop automated journeys and lifecycle programmes across different stages of the customer journey Work hands-on within Braze, including campaign creation, segmentation, personalisation and automation Build and troubleshoot email templates using HTML and CSS Conduct detailed campaign QA, checking personalisation, links, rendering, targeting and campaign logic Support the ongoing development of automated and always on customer journeys Work with customer data and audience lists to ensure campaigns are accurately targeted Monitor campaign results and produce performance reporting Identify trends, issues and opportunities from campaign data Support A/B and other forms of campaign testing and use findings to improve future activity Maintain campaign schedules and coordinate activity across multiple stakeholders li> Work closely with clients and internal teams to ensure campaigns are delivered accurately and on time What we’re looking for 3 years’ experience within CRM, email marketing or customer lifecycle marketing Strong, hands-on experience using Braze Experience building and deploying customer communications across email and ideally push/SMS Good knowledge of HTML and CSS, with the confidence to troubleshoot and amend email templates Experience working with audience segmentation, personalisation and automated journeys Strong attention to detail, particularly around campaign QA and accuracy Good analytical skills and the ability to interpret campaign performance Experience using Excel for reporting and analysis A proactive approach to identifying improvements and opportunities Strong communication skills and the confidence to work with clients and internal stakeholders The ability to manage multiple campaigns and deadlines in a fast paced environment Previous agency or consultancy experience would be advantageous #J-18808-Ljbffr