Public Information Manager

The anticipated salary range for this opportunity is $73,672 - $94,749 INTERNAL RECRUITMENT This opportunity is for current City of Richmond Office of Strategic Communications employees ONLY. The City of Richmond Office of Strategic Communications is seeking highly qualified candidates for the position of Public Information Manager. The Public Information Manager assists in the development, coordination, and dissemination of information to the public and media. This role is key in ensuring that accurate and timely information about City initiatives, programs, and events is communicated effectively. The Manager will work closely with the assigned agencies for media relations, social media management, and special event management as needed. Duties include but are not limited to

• Content Creation: Lead campaign creation, develop and edit press releases, social media posts, newsletters, and other communication materials that accurately represent the City’s initiatives and programs.
• Media Relations: Serves as the official point of contact and spokesperson for assigned agency that includes but is not limited to responding to media inquiries, coordinating interviews, and maintaining positive relationships with local media outlets.
• Social Media Management: Work with the City’s Social Media Manager to update the City’s social media platforms, ensuring consistent and engaging content that aligns with the City’s communication strategy.
• Public Engagement: Support and, at times, lead public outreach efforts, including attending community events, coordinating public meetings, and distributing informational materials.
• Crisis Communication: Assisting the preparation and dissemination of information during emergencies, ensuring the public and media are kept informed with accurate and timely updates.
• Research & Reporting: Conduct research on communication trends, public opinions, and media coverage to inform the City’s communication strategies. Prepare reports on communication efforts and outcomes.
• Website Maintenance: Update and manage content on the City’s website, ensuring information is current, accessible, and user-friendly.
• Collaboration: Coordinate with other departments to gather information and ensure consistent messaging across all city communications., TYPICAL KNOWLEDGE, SKILLS, AND ABILITIES: These are a representative sample; position assignments may vary.
• Graphic design concepts and production through concept, design, planning, production, and publication phases
• Familiarity with still photography
• Script writing and editing
• Video production
• Special event production through the planning, budgeting, and implementation phases
• Practical applications of journalism and writing
• Marketing and communications principles and theories
• Social media platforms
• Marketing and business research
• Computer proficiency, including Microsoft Office Suite, Adobe Creative Suite, CRM, GIS, or other similar graphic design programs, and photo editing software
• Website content management and website analytics
• Media relations
• Event planning and production
• People management
• Oral and written communication
• Interpersonal communication
• Presentations
• Public speaking

• Bachelor’s degree in public relations, communications, journalism, marketing, or directly related field.
• Five years of public communications experience with supervisory experience preferred.
• An equivalent combination of training and experience (as approved by the department) may be used to meet the minimum qualifications of the classification.

The City of Richmond provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. The City of Richmond is committed to the full inclusion of all qualified individuals. As part of this commitment, the City of Richmond will ensure that persons with disabilities are provided with reasonable accommodations. If you require reasonable accommodations under the Americans with Disabilities Act (ADA) to participate in the job application and/or the interview process, please contact Veronica Kenner, by email at HR-ADA@rva.gov. This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation and training. The City of Richmond Values Veterans. We are an official V3 Certified Company. The City of Richmond is a proud partner with the US Army Partnership for Your Success PaYS Program. With over 4,000 employees, the City of Richmond is an “Employer of Choice” among cities throughout the nation. The City strives to hire and retain employees who bring dedication and talent to the workforce. Offering a competitive, cost effective, and quality benefits package is one element of an “Employer of Choice”. The City offers a full range of benefit programs from initial hire through retirement. Please visit our Web site for details.