eCommerce GTM Specialist - NA HOKA

The Ecommerce Go-To-Market Specialist - HOKA NA is responsible for driving the execution of seasonal, campaign, and promotional launches across the HOKA North America ecommerce platform. This role ensures the timely and accurate delivery of digital assets, manages site content, and supports cross-functional teams to optimize the customer experience. By coordinating project timelines, analyzing performance, and championing innovation, you’ll help elevate HOKA’s digital presence and deliver best-in-class consumer journeys.

We celebrate diversity–of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Imagery & Asset Process Management
• Own imagery management and submit imagery needs for launches.
• Coordinate and track imagery projects and deliveries with production teams.
• Create wireframes for site content to support launches and promotions.
• Asset Coordination
• Coordinate imagery for seasonal launches, ensuring assets are accurate, approved, and available.
• Manage and assign merchandising content blocks across key PLPs.
• Create and manage Stylitics to optimize product presentation and availability.
• Project & Timeline Management
• Support holistic site content planning from strategy and briefing through execution and launch.
• Monitor and communicate site flip progress, opening and managing development tickets.
• Execute UAT for site flips, launches, and promotional campaigns, partnering with development teams.
• Reporting & Analysis
• Recap and analyze campaign performance using FullStory and other reporting tools.
• Translate insights into actionable recommendations for cross-functional stakeholders.
• Identify and recommend Google Analytics tagging requirements for custom site builds and enhancements.
• Reporting & Innovation
• Assist in maintaining analytics dashboards to monitor ecommerce performance.
• Conduct weekly Shop the Site audits to evaluate customer journey, content accuracy, and site functionality.
• Benchmark global ecommerce experiences and support market and competitor research.

• Bachelor’s degree in a related field preferred but not required.
• 1+ years of experience in ecommerce or a related field.
• Experience working in Cloudinary, Salsify or similar Product Information Management tools, FullStory, and Edited preferred.
• Online experience and knowledge of web design, site functionality, digital marketing, and branded product environments required.
• Knowledge of trends in ecommerce and omnichannel retail.
• Intermediate working knowledge of project management systems.
• Strong interpersonal communication and cross-functional collaboration skills.
• Estimating and reporting abilities with attention to accuracy and detail.
• Industry knowledge of footwear and apparel styles and materials.
• Analytical problem solving with the ability to identify issues in advance and recommend solutions.
• Process optimization mindset with the ability to improve workflows for efficiency and scalability.
• Consumer-first mindset with passion for digital commerce, brand storytelling, and best-in-class consumer experiences.
• Demonstrate Authenticity, Champion Diverse, Effective Teams, Drive Strategy, Cultivate Innovation, Deliver Results, Build Connection.

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$66,000.00 - $89,100.00

The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in: US - OR Remote Portland

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.