Product Owner - SDV Data Products

You’ll join Adsquare’s Data Products team, responsible for the pipelines and signals that power our Location Intelligence solutions. Working closely with our Lead PM for Data Products and a squad of data engineers, you’ll help ingest, process, and scale the supplier and panel data that fuels our products. Your squad sits at the intersection of engineering, data governance, and downstream teams like Measurement and Activation, ensuring the signals we deliver are fast, reliable, and trustworthy., * Own and maintain your squad’s backlog, working closely with the Lead PM for Data Products to translate strategy into clear, testable user stories.

• Lead the roadmap for modernising, scaling, and optimising our core data ingestion and processing pipelines to handle high-throughput workloads.
• Manage internal dependencies - SLAs, schema contracts, and joint roadmap touchpoints - with downstream squads such as Measurement, Activation, and Data Products.
• Coordinate releases of new schemas, ingestion endpoints, match logic changes, and signal product enhancements.
• Act as the primary PO-level counterpart to data supplier and panel partner technical teams, co-owning ingestion specs and schema contracts.
• Support the Lead PM on new supplier partnerships and panel expansion through feasibility input, integration scoping, and prototype delivery.
• Define, own, and report on operational KPIs such as signal freshness, SLA adherence, panel coverage, schema validation pass rate, and match rate.
• Establish SLIs, SLOs, and escalation paths in partnership with engineering, and own the operational visibility layer (dashboards, alerts) that surfaces data product health.

Nice to Have

• Based in Berlin, or open to working from our Berlin office periodically.
• Prior experience collaborating directly with identity vendors, panel providers, or purchase-data suppliers on schema and integration work.

Our Software Stack

• SQL
• Jira
• Confluence
• API Documentation tools

• 3-5 years of experience as a Product Owner or technical PM, ideally in AdTech, MarTech, or another data-heavy ecosystem.
• Strong at managing delivery and technical scale: sequencing complex backend work, mapping dependencies, and scoping against time, whether working with engineers, architects, or integration teams.
• Operationally rigorous: comfortable thinking in SLIs, SLOs, freshness, match rate, and MTTR, not just features shipped, and skilled at running a tight, testable backlog.
• Data-fluent, with required SQL proficiency: able to independently query internal data sources to investigate supplier data, panel quality, and pipeline KPIs, and bring quantified evidence into prioritisation.
• Comfortable with ambiguity: able to make decisions with limited information and translate business intent clearly for engineering.
• A privacy-aware product thinker who understands data governance and how evolving privacy frameworks affect upstream ingestion and pipeline logic.
• A clear communicator across altitudes, able to translate strategy into specs and engineering reality into product trade-offs.
• A true owner who drives outcomes without step-by-step direction and surfaces tensions upward rather than resolving them quietly.

On top of a competitive package…

• We are open to flexible work models: we work in a hybrid mode.
• To encourage education and professional growth, we offer an individual yearly budget of €1,200.
• You are entitled to 30 vacation days per year.
• Public transport contribution.
• We care about your mental health and provide coaching and counseling sessions through our collaboration with the Fürstenberg Institut.
• We equip you with the latest hardware and all the tools you need to thrive.

Adsquare is the global audience & location intelligence company making marketing a whole lot smarter.

With eight offices around the world we are a truly international company but one united team working towards our vision: empowering companies to accelerate business growth by staying at the forefront of data-driven marketing. We are pioneers in advertising and data. We were born mobile, before it was a necessity, and have pioneered data-driven advertising in display and now DOOH. We have the smartest people, working with the best tech, so we can drive the pace of change.

We are visionaries. We see a better way for marketers and are doing everything we can to make that a reality. We believe in innovation and the power of technology. We believe in constantly improving what we’re doing because the work is never done.

We believe in what we do and rise to meet our own high standards. If there’s a problem, we fix it, humbly and without fuss or delay. Although our technology is best-of-breed, we are unassuming and modest in our approach.

We are passionately candid, both with each other and with our clients. We take the time to explain our approach to their problem, confident there is nothing to hide.

We are consistent and true to our word. We don’t take shortcuts but focus on being our clients’ most reliable partner. We make promises - and we keep them. As a result, clients enjoy spending time with us, because we are good people.

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