Marketing Specialist - Critical Infrastructure & Networking Solutions

The Marketing Specialist - Critical Infrastructure Networking is a hands-on, execution-focused role responsible for developing and executing integrated marketing programs that drive awareness, engagement, and lead generation for Phoenix Contact’s industrial networking, connectivity, and communications solutions across key industries including Transportation, Energy, and Public Safety.

This role focuses on digital marketing, content development, website and CMS (Drupal) management, campaign execution, and marketing communications activities that support business growth. The Marketing Specialist develops and deploys marketing campaigns, manages digital content and web experiences, creates marketing assets, and supports product introduction and promotional activities across digital and traditional channels.

As a proactive and self-directed contributor, this individual identifies opportunities to improve marketing effectiveness, develops content and campaigns to address business needs, and drives initiatives forward through collaboration with Product Management, Sales, Industry teams, and Marketing colleagues., * Support marketing initiatives that promote industrial networking and communications solutions across Transportation, Energy, and Public Safety markets.

• Support the development and execution of marketing campaigns targeted to priority applications and market segments.
• Develop customer-focused marketing content, including solution overviews, web content, application stories, case studies, blogs, and promotional materials.
• Own and manage website content, including product pages, solution pages, and landing pages, using CMS (Drupal); apply basic HTML/CSS as needed to ensure accuracy and optimization.
• Support SEO and digital marketing initiatives through content optimization, landing page creation, performance tracking, and continuous improvement activities.
• Develop and execute digital marketing campaigns, including email marketing, lead nurturing programs, and marketing automation initiatives using Salesforce Marketing Cloud Account Engagement (Pardot).
• Create and produce digital and visual marketing assets, including graphics, presentations, videos, social media content, and campaign materials using Adobe Creative Suite.
• Support the creation of marketing communications materials, collateral, presentations, and promotional content in collaboration with Product Management and Sales teams.
• Coordinate and execute marketing campaigns, product introduction activities, promotional programs, and customer engagement initiatives aligned with commercial objectives.
• Identify gaps in marketing content, communications, campaigns, or digital experiences and proactively develop solutions to improve effectiveness and customer engagement.
• Monitor campaign, website, and digital marketing performance metrics; recommend optimizations to improve engagement, lead generation, and overall marketing effectiveness.
• Collaborate cross-functionally with Product Management, Sales, Engineering, and Marketing colleagues to ensure alignment and successful execution of marketing initiatives.
• Support planning and execution of trade shows and events, including booth coordination, event content, and integrated campaign support.
• Manage multiple projects and timelines simultaneously to ensure deliverables are completed accurately and on schedule.
• Demonstrate initiative by independently driving work forward while incorporating stakeholder feedback as appropriate.
• Take ownership of responsibilities by following through on commitments and demonstrating accountability for results.
• Other duties as assigned by manager., Your personal information will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by the Controller to help manage its recruitment and hiring process on the Controller’s behalf. Accordingly, if you are located outside of the United States, your personal information will be transferred to the United States once you submit it through this site.

Your personal information will be retained by the Controller for as long as the Controller determines it is necessary to evaluate your application for employment and otherwise perform the hiring and recruiting activities outlined herein. The privacy laws of your jurisdiction may provide you with the right to request access to your personal information, to request that your personal information be rectified or deleted, to request that processing of your personal information be restricted, to data portability or to lodge a complaint with the appropriate data protection authorities. If you have any questions, feel free to contact the Controller at hr@phoenixcontact.com.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Phoenix Contact’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. Gender Select… Are you Hispanic/Latino? Select… Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A “disabled veteran” is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran’s discharge or release from active duty in the U.S. military, ground, naval, or air service.

An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Select…

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience in marketing communications, integrated marketing, digital marketing, content marketing, or campaign execution within a B2B environment.
• Strong ability to communicate technical concepts through clear, concise, customer-focused marketing content.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, or similar tools) for content and asset creation.
• Experience with content management systems (preferably Drupal) and website administration.
• Working knowledge of SEO, digital analytics, campaign reporting, and marketing performance measurement.
• Experience with marketing automation platforms (e.g., Pardot) preferred.
• Familiarity with HTML and CSS preferred.
• Familiarity with industrial networking, ethernet switches, cellular routers, and/or wireless communications preferred.
• Proficiency in Microsoft Office (PowerPoint, Word, Excel).
• Excellent written, verbal, organizational, and project management skills.
• Exposure to Transportation, Energy, or Public Safety markets.
• Exposure to industrial networking or communications technologies.
• Experience supporting marketing campaigns, product introduction activities, events, or promotional programs.
• Experience developing digital, web, email, social media, or integrated marketing content.
• Familiarity with digital marketing channels, marketing automation, content management systems, and campaign analytics.

Essential Job Functions

• 10-20% travel required.
• Must be able to sit and/or stand for extended periods (2-4 hours at a time).
• Must be able to work on a computer for extended periods (up to 4 hours at a time).
• Must be able to travel via automobile, train, or plane for up to 10 hours.
• Must be able to communicate effectively in verbal and written English.
• Regular and on-time attendance.
• This is an in-person position unless otherwise specified requiring 5 days in the office. After a probationary period, there may be an opportunity for Hybrid work.

Phoenix Contact offers a generous benefits package that includes medical, dental, and vision coverage, 401k matching, and a generous time off package. There are also a wide variety of additional benefits available including 16 weeks fully paid maternity leave & 10 weeks fully paid paternity leave, life insurance, short & long-term disability, tuition assistance, and more! Base salary: $79,000 - $119,000. Compensation information is made available in good faith. Phoenix Contact USA reserves the right to adjust ranges based on candidate’s experience, location and internal & external equity.

[Phoenix Contact has an internal Staffing Department. Recruiters are hereby specifically directed NOT to contact Phoenix Contact employees directly in an attempt to present candidates. Phoenix Contact will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Phoenix Contact, including unsolicited resumes sent to a Phoenix Contact mailing address, fax machine or email address, directly to Phoenix Contact employees, or to Phoenix Contact’s resume database will be considered Phoenix Contact property. Phoenix Contact will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Phoenix Contact will consider any candidate for whom a Recruiter has submitted an unsolicited resume to have been referred by the Recruiter free of any charges or fees. Phoenix Contact will not pay a fee to any Recruiter that does not have a signed Phoenix Contact contract in place specific to the position for which the resume was submitted. Recruiting vendor agreements will only be valid if in writing and signed by Phoenix Contact’s Head of People & Organization or his or her designee. No other Phoenix Contact employee is authorized to bind Phoenix Contact to any agreement regarding the placement of candidates by Recruiters. By submitting a candidate to Phoenix Contact, recruiters agree to be bound and comply with this policy.]