Digital Director

We are seeking an experienced, creative, hands-on Digital Director committed to democracy. You will own our organization-wide digital program and help more people find us, participate, donate, volunteer, recruit others, and grow into leadership. This is not a strategy-only role: you will set direction and personally build, write, launch, measure, and improve campaigns across email, SMS/MMS, paid advertising, websites, social media, and digital fundraising.

You will connect acquisition, fundraising, organizing, voter engagement, and long-term movement building into clear, measurable ladders of engagement. The role reports to the CEO and campaign manager and works closely with communications, fundraising, field, tech/data, and volunteer teams.

What You’ll DoDigital strategy and advertising

• Develop organization-wide digital plans, calendars, budgets, goals, and performance targets, translating fundraising, organizing, and public-education priorities into coordinated campaigns.
• Plan, launch, and optimize paid campaigns across Meta, Google Search, YouTube, Reddit, LinkedIn, SMS/MMS, and emerging platforms, including advertising for Democracy Real Estate, our revenue-generating social enterprise.
• Own targeting, creative testing, landing pages, tracking, retargeting, and reporting for donor acquisition, volunteer recruitment, persuasion, and voter mobilization.
• Manage advertising contractors when useful; evaluate strategy, creative, pricing, and results; and track acquisition cost, return on ad spend, downstream conversion, audience quality, and long-term value.
• Build distinct programs for 501(c)(3), 501(c)(4), and PAC/ballot-measure work, following legal guidance and maintaining appropriate timekeeping and cost allocation.

Ladders of engagement and communications

• Create, monitor, update, and actively promote ladders that move people from awareness to signing up, donating, volunteering, recruiting others, peer-to-peer recruitment and recurring giving, and leadership.
• Set goals for movement between stages; identify drop-off points; and improve recruitment, conversion, retention, reactivation, and long-term donor and volunteer growth.
• Plan, write, build, target, test, and send email and SMS/MMS campaigns for fundraising, recruitment, mobilization, advocacy, voter contact, and rapid response.
• Lead the regular newsletter process and build audience segments, onboarding, nurture/drip, follow-up, and reactivation journeys while protecting list health and deliverability.
• Improve websites, landing pages, forms, donation pages, CRM workflows, source attribution, and retargeting so people can move easily from awareness to action.

Content, rapid response, and websites

• Maintain a consistent, accessible, cross-partisan voice and create compelling copy, simple graphics, and short-form video across channels.
• Coordinate larger creative projects with staff, volunteers, and vendors while continuing to support volunteer-generated social media.
• Monitor news and public conversations, move quickly on useful rapid-response opportunities, and keep the Respect Voters and Respect Missouri Voters websites current.

Measurement, systems, and team leadership

• Own analytics, dashboards, attribution, A/B and multivariate testing, and concise weekly reporting that explains results, lessons, and next tests.
• Use data to forecast revenue and engagement, allocate budgets, and recommend changes to strategy and execution.
• Build clear workflows, briefs, calendars, review processes, and quality controls across multiple entities and departments.
• Work with the Data Director and Tech Organizer; recruit and manage contractors, interns, and volunteers; and equip staff, volunteers, and partners with templates, training, and practical guidance.
• Manage digital tools and budgets responsibly and recommend when to build internally, use volunteers, or hire outside expertise.

• Professional experience successfully leading or substantially owning multi-channel digital growth, engagement, fundraising, membership, marketing, or organizing programs is required.
• A demonstrated record of campaigns that moved people to donate, sign up, attend, volunteer, advocate, purchase, subscribe, or lead. This experience may come from campaigns, advocacy, nonprofits, agencies, media, startups, membership organizations, e-commerce, or other settings.
• Experience building supporter, customer, member, donor, or volunteer journeys across acquisition, conversion, retention, reactivation, and growth.
• Hands-on experience with several relevant channels and tools, such as paid media, email, SMS/MMS, social media, landing pages, CRM workflows, analytics, Canva, WordPress/Squarespace, Action Network, Bloomerang/Qgiv, CallHub, NGP, Google Ads/Analytics, Meta Ads Manager, LinkedIn, or Reddit.
• Excellent persuasive writing and editing skills, plus comfort using data and testing to set goals, diagnose problems, and make decisions.
• Strong project management, attention to detail, and ability to move multiple deadline-driven projects forward independently while communicating early and collaborating across teams.
• Maturity and curiosity when communicating with people who hold different political views, with a commitment to putting people and policy over party.
• Ability to work an in-person or hybrid schedule in Richmond Heights, Missouri, with occasional evening or weekend work around elections, major launches, or rapid response.

Helpful, but Not Required

• Experience across affiliated or partner 501(c)(3), 501(c)(4), and PAC or ballot-measure organizations.
• Political campaign, issue-advocacy, civic-engagement, or direct-response fundraising experience.
• Experience managing significant paid-media budgets, vendors, staff, or volunteer contributors.
• Familiarity with Missouri communities, politics, media, or civic organizations; basic HTML/CSS, graphic design, video editing, or data visualization.

Political experience is welcome, but it is not required. We care more about whether you can build an effective digital program than where you learned how. No particular degree is required., * Campaign: 2 years (Preferred)

• Communications: 3 years (Preferred)
• Digital marketing: 3 years (Preferred)
• Organizational Strategy: 5 years (Preferred)

Pulled from the full job description

• Health insurance
• Paid time off, * $60,000-$80,000, commensurate with experience, with room for growth.
• Flexible paid time off and up to $400 per month in tax-free reimbursement toward eligible health care coverage.
• Professional development budget of $600 annually.
• Full-time, hybrid-remote position based in Richmond Heights, Missouri.
• A flexible work culture with significant ownership and the opportunity to shape a growing organization., Please apply with a resume, including a cover letter with brief responses to the questions below, and two to four relevant work samples. Samples may include emails, text messages, ads, landing pages, social content, campaign plans, dashboards, or short case studies; confidential information may be redacted.
• Describe one digital campaign you substantially owned. What was the goal, what did you personally do, and what happened?
• Share one example of how data or testing changed your strategy or execution.
• How would you build trust and motivate action among an audience that includes Democrats, Republicans, and independents?

Respect Voters is an equal opportunity employer. We do not discriminate based on race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status, marital or family status, genetic information, or any other characteristic protected by law. We value differences in background, ideology, identity, and lived experience and encourage applicants from communities historically underrepresented in civic and political leadership.

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• Health insurance
• Paid time off

Respect Voters, co-founded by Show Me Integrity, is a cross-partisan coalition working to make government more accountable, ethical, effective, and responsive to ordinary people. We bring people together across political differences for citizen-led democracy reforms that put people over party. Our vision is a durable, people-powered movement that is funded by, powered by, and accountable to the people - not big money, political insiders, or special interests.

This position supports legally distinct 501(c)(3), 501(c)(4), social-enterprise, and ballot-measure work, including the Respect MO Voters ballot initiative (). Applicants from Democratic, Republican, independent, nonpartisan, issue-advocacy, nonprofit, private-sector, and nonpolitical backgrounds are welcome.