App Atribution & Growth Specialist

DescriptionWe’re looking for anApp Attribution & Growth Specialist- someone who has spent years in mobile UA and, at some point, got pulled into the messy side of things:Tracking that didn’t matchAttribution that didn’t make senseData pipelines that broke at the worst possible timeAnd instead of ignoring it… you leaned in.You’ve debugged installs at 2am, questioned MMP logic, checked raw tables in BigQuery, and probably thought:”there has to be a better way to do this.”Now, you’re looking for something different.Not just running campaigns.Not just fixing things alone.? You’re looking for a place where:You can work on aportfolio of apps, not just oneYou can go deeper intohow growth actually works under the hoodYou’re surrounded by people who are just as curious (and stubborn) as you arePeople who:Care about why data doesn’t matchEnjoy debating attribution logicAnd won’t look at you weird when you say”I checked the raw postbacks”This role sits withinMarTech, not within the Marketing / Paid UA team.You’ll work closely with UA - but your focus ismeasurement, tracking, and infrastructure, not campaign execution.? You won’t just work on growth - you’ll helpbuild the foundations that make it work.What You’ll DoOwn and improveapp attribution & tracking architectureDebug issues across the full funnel:Click ? Install ? Event ? RevenueEnsure clean and consistent data across:MMP (ideallyAppsFlyer)Ad Networks (Meta, TikTok, Google, ASA, programmatic, etc.)Data Warehouse (BigQuery/ Databricks)Product & analytics layer (e.g.Firebase)Design and validate:Postbacks (S2S)Event mappingsAttribution logic & windowsWork onWeb2App (W2A) flows:Capture parameters on landing pagesEnsure correct stitching into app attributionConfigure and maintaindeep linking / OneLink setups:Parameter passingclick_id logicDeferred deep linkingCollaborate closely with UA, Product, and Engineering:Validate SDK implementationsEnsure events are triggered correctlyRaise and propose fixes when something breaksWork with subscription & monetization data:Integrate platforms like RevenueCat / AdaptyHandle webhook / S2S data flows into the warehouseSupport UA Managers by ensuring:The data they optimize on is actually reliableCampaign signals (events, revenue) are correctly implementedRequirementsStrong UA Background5+ years of hands-on experience in Paid UA for mobile appsDeep knowledge of:Search & App CampaignsGoogle App Campaigns (UAC)Apple AdsSocialMeta AdsTikTok AdsProgrammaticAppLovinUnity AdsMoloco, Liftoff, Mintegral (and friends)Alternative / Non-traditionalPinterest AdsAffiliate campaigns for apps? You understand how these networks actually work - not just how to read their dashboards.Attribution & Measurement ExpertiseStrong experience with MMPs (ideallyAppsFlyer)Solid understanding of:SKAN & probabilistic attributionCTA vs VTAIncrementality & attribution trade-offs?? You know the difference betweenIDFA and IDFV.(Yes - we will ask you. No - “more or less” is not enough ?)Technical & Debugging SkillsComfortable debugging:Missing installs or eventsBroken postbacksData inconsistenciesAble to:Validate data inBigQueryor similarTrace attribution issues across systemsUnderstand how identifiers flow through the stackYou don’t stop at dashboards - you go deeper.SQL & Data Skills (Must-have)Solid SQL skills (BigQuery / Databricks or similar)This is not a “nice to have”.We expect you to be comfortable querying data, validating tracking, and debugging issues directly at source.It’s ** - say hi to AI-assisted workflows like Gemini, or connecting via MCP / CLI with tools like Cursor or Claude Code.? You don’t need to memorize everything - but you should know how toget answers fast and validate them properly.Data & CloudExperience withGoogle Cloud Platform:BigQueryCloud FunctionsFirestore / Cloud StorageComfortable working withseparate datasets (App & Web2App)and understanding how they connectExperience with other environments (e.g. Databricks) is a strong plusPayments, Subscriptions & FlowsYou clearly understand the difference between:A2A (App ? App)W2A (Web ? App)A2W (App ? Web)W2W (Web ? Web)? And more importantly:You knowwhere the payment actually happensin each flowYou understand the role of different players in the ecosystem:RevenueCat / AdaptyStripeSuperwall (or similar paywall tools)You can map:How user identifiers move across platformsHow attribution is impacted depending on the flowWhere things typically break (and why)After digging into documentation, tools like Perplexity AI, ChatGPT, Claude, or wherever needed…? You’re able to:Define a clearend-to-end logicof how the flow should workTranslate that into:what needs to happenin what orderwhere each event / identifier should be generated and sentAnd communicate it clearly to Tech / Product so it actually gets implemented correctlyExperience with subscription platforms like:RevenueCatAdaptyExperience working with paywalls and experimentation:Tools like SuperwallOr product-side tools likeFirebase Remote ConfigUnderstanding of:How experiments impact tracking & attributionHow to ensure consistency between paywalls, subscription events, and attribution signalsProduct AnalyticsExperience with tools like AmplitudeUnderstanding of event tracking & data qualityFluent EnglishClear communication with UA, MarTech, and Data teams is essential.We’re not expecting you to fully understand Peaky Blinders without subtitles - but you should feel comfortable communicating in your day-to-day work.Big PlusExperience with payment systems like Stripe (webhooks, backend flows)Comfortable navigating codebases and understanding how tracking is implementedExperience with Xcode or Android StudioYou’ve built or shipped your own apps (side projects count)Experience using tools like Cursor or Claude CodeYou’ll likely use them almost daily (for your own good ?)ASO & organic uplift knowledgeExposure to CTVYou’ll Probably Enjoy This Role If…You know whyMMP events don’t always work well for tROAS campaigns in Google AdsYou’ve dealt with the quirks ofUAC campaigns on iOSAcronyms like AEM, ADC, ICM, ODM don’t scare youYou’re not afraid of readinglong SDK documentationto understand how things actually workYou’re comfortable talking to developers and saying: “We need to change how this event is triggered or passed”You’ve had moments where:Data didn’t match ? and you investigatedAttribution looked off ? and you challenged itSomething felt wrong ? and you proved itMindset: What Makes You a Great FitYou’re adoerIf you don’t know something ? you figure it out:TutorialsForumsDeep divesTools like Perplexity AIYou:Don’t trust data blindlyEnjoy debuggingLike understanding how things actually workYou’re comfortable:Exploring reposUnderstanding SDK implementationsProposing (or even making) small fixes when needed? You don’t just find problems - you fix them.Our Values in ActionLevel up? Share better ways to track & measureSee it, fix it? Broken tracking ? someone else’s problemAlways ahead? SKAN, ATT, CTV - you’re already testingNow means now? Critical issues get solved todayTeam spirit? Bridge UA, Product, Data & TechOwnership? You bring solutions, not just problemsBenefitsWhy join usWork on aportfolio of apps, not just oneBe thebridge between UA and Tech (MarTech layer)Own and shapemeasurement & attribution foundationsJoin a team that:Checks raw dataQuestions attributionActually cares about how things workAnd yes - this is a place where:”data doesn’t match” is not accepted”it’s probably SKAN” is not a final answerAnd going one layer deeper is just part of the job ?Growth and career developmentAt Leadtech, we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities.Work-Life balanceBenefit from a flexible schedule with flextime and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer!Comprehensive benefitsCompetitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services).25 days of vacation plus your birthday off, with flexible vacation options-no blackout days!Unique PerksIf you wish to come, in our office in Barcelona you’ll find it complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views.Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary.Join us in an environment where you’re free to innovate, learn, and grow alongside passionate professionals. At Leadtech, you’ll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiencesSounds good? Apply now! We’re looking forward to getting to know you.Equal Employment Opportunity Employer:Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, gender identity, gender expressión and/or disabilities. All we need is your high energy, skills, and willingness to be a part of a great project!LocationYou’ll have the flexibility to choose whether you’d like to come to the office every day, from time to time, or work fully remote. We want you to find the best combination for you.If you prefer to be surrounded with amazing people, our exceptional office is in Barcelona’s Blue Building, located right on the city’s seafront. Besides our stunning views, you’ll enjoy our office perks such as free fruit, snacks, and coffee and you’ll also be able to take part in our Mario Kart and table tennis competitions.The personal data you provide will be processed in order to manage your candidacy for the corporate selection processes that fit your profile. If you wish, you can exercise your rights of access, rectification or cancellation by writing to our address (Avenida Litoral, ***, 5ta planta. Barcelona. **) or to the email address ***.

Experience with tools like Amplitude Understanding of event tracking & data quality Fluent English Clear communication with UA, MarTech, and Data teams is essential. We’re not expecting you to fully understand Peaky Blinders without subtitles - but you should feel comfortable communicating in your day-to-day work. Big Plus Experience with payment systems like Stripe (webhooks, backend flows) Comfortable navigating codebases and understanding how tracking is implemented Experience with Xcode or Android Studio You’ve built or shipped your own apps (side projects count) Experience using tools like Cursor or Claude Code You’ll likely use them almost daily (for your own good ?) ASO & organic uplift knowledge

Why join us Work on a portfolio of apps , not just one Be the bridge between UA and Tech (MarTech layer) Own and shape measurement & attribution foundations Join a team that: Checks raw data Questions attribution Actually cares about how things work And yes - this is a place where: “data doesn’t match” is not accepted “it’s probably SKAN” is not a final answer And going one layer deeper is just part of the job ? Growth and career development At Leadtech, we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities. Work-Life balance Benefit from a flexible schedule with flextime and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer! Comprehensive benefits Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services). 25 days of vacation plus your birthday off, with flexible vacation options-no blackout days! Unique Perks

If you wish to come, in our office in Barcelona you’ll find it complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views. Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary. Join us in an environment where you’re free to innovate, learn, and grow alongside passionate professionals. At Leadtech, you’ll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences Sounds good? Apply now! We’re looking forward to getting to know you. Equal Employment Opportunity Employer: Leadtech is an Equal Employment Opportunity (EEO) Employer, which means we encourage applications from people with different backgrounds, interests, and personal circumstances. Our team welcomes applicants regardless of their race, gender, age, religion, nationality, sexual orientation, gender identity, gender expressión and/or disabilities. All we need is your high energy, skills, and willingness to be a part of a great project! Location You’ll have the flexibility to choose whether you’d like to come to the office every day, from time to time, or work fully remote. We want you to find the best combination for you. If you prefer to be surrounded with amazing people, our exceptional office is in Barcelona’s Blue Building, located right on the city’s seafront. Besides our stunning views, you’ll enjoy our office perks such as free fruit, snacks, and coffee and you’ll also be able to take part in our Mario Kart and table tennis competitions. The personal data you provide will be processed in order to manage your candidacy for the corporate selection processes that fit your profile. If you wish, you can exercise your rights of access, rectification or cancellation by writing to our address (Avenida Litoral, **, 5ta planta. Barcelona. **) or to the email address **.