Performance & Analytics

• Collaborate with development teams to ensure strong technical SEO foundations (site structure, schema, page speed, crawlability)
• Implement structured data and entity markup to improve machine understanding and AI surfacing
• Ensure content is optimized for readability, extraction, and summarization by AI systems

Cross-Channel Collaboration

• Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact
• Support integrated campaigns where organic, paid, and AI visibility work together

• 37+ years of experience in SEO, content strategy, or organic growth
• Strong understanding of:
• Technical SEO fundamentals
• Content strategy and keyword/intent mapping
• Evolving search landscape (AI search, zero-click behavior, entity-based search)
• Experience creating or managing high-performing content programs
• Familiarity with structured data, schema, and semantic SEO principles
• Analytical mindset with the ability to tie work to business outcomes
• Clear communicator who can translate complex search concepts into actionable plans

Bonus Points

• Experience optimizing for AI platforms (ChatGPT, Perplexity, Gemini, etc.)
• Background in B2B, lead generation, or performance marketing environments
• Experience with CRO or conversion-focused content
• Familiarity with APIs, automation, or programmatic SEO approaches