UX/UI Designer

• Set the information architecture and interaction strategy for each priority path and surface, deciding how Gesa’s brand and visual identity should show up in structure and flow, not just in individual screens
• Design the look and interaction of each screen, including visual hierarchy and typography, from first idea through to a design others can build
• Keep a clickable Figma prototype of the digital experience current, so the team always has a shared, working view to design and build from
• Build and grow Figma component libraries from the design system Brand defines, and invite a better pattern when a new problem needs one
• Set the strategic point of view for the words members see on buttons, labels, and prompts, using behavioral-economics research to make the right choice the easiest one to understand
• Bring a journey-optimization lens to the priority paths: collaborate with the Voice of the Member team, run simple usability tests, and use qualitative feedback plus conversion and drop-off data to find where a path underperforms and which fix is worth making first
• Run design QA/QC on shipped experiences to confirm they match the design, and check whether the path got simpler
• Build the systems and workflows that make rapid, AI-enabled prototyping possible for the whole team
• Partner day to day with Digital Transformation’s product and development teams, and with Brand, Web, Marketing Cloud, and Compliance. Design to the accessibility, disclosure, and privacy requirements, and look for simpler ways to meet them
• Review design and interaction on new internal and commercial software interfaces the organization adopts or customizes, applying the same usability and accessibility standards used on member-facing paths, in partnership with Digital Product owners
• Present design work, prototypes, and the thinking behind them to product, development, marketing, and leadership stakeholders to build alignment and inform decisions
• Comply with all applicable laws, regulations, and Credit Union policies and procedures

Here you can join a team who is passionate about serving others, has a desire to do good, and shares a deep love of people. You can engage in meaningful work that impacts your community. You can challenge yourself and grow in your career. And, you can rest assured that your wellbeing and prosperity are our priority., * Ability to translate a brand and visual identity into an information architecture and interaction strategy that holds together across surfaces, not just a set of on-brand screens

• Strong UX/UI craft: how information is organized, how screens and email templates behave, how they look, and how a prototype clicks
• A point of view on how Gesa’s digital experience should work, grounded in research and data, that you bring to Brand, product, and leadership as a peer perspective rather than execute from a brief
• Ability to write and advise on the words members see on screens, with care for required legal language
• Ability to apply the brand system
• Ability to plan and run lightweight research and usability tests, and to tell the story of what you learned
• Ability to read funnel and behavioral data (drop-off, conversion, completion) well enough to find where a design change would help most, and to make a data-backed case for prioritizing it
• Working knowledge of accessibility standards (WCAG) and designing for phones as well as desktops
• Ability to partner with teams across the organization (product, development, copywriting, and compliance) without taking on their jobs
• Ability to design inside the limits of a vendor platform, and to name the limit when it is the problem
• Clear, warm written and verbal communication
• Good judgment with approved tools, including AI assistants
• Ability to present design decisions and rationale clearly to both technical and non-technical stakeholders, * Bachelor’s degree in UX design, interaction design, visual communications, HCI, or a related field; equivalent experience may be considered
• Minimum of four (4) years of professional UX/UI design experience shipping digital products or marketing sites
• A portfolio of case studies that show process and a shipped result, not visual design alone, including at least one clickable prototype and one multi-step journey or apply path.
• Proficient experience with Figma, with experience in building component libraries, auto-layout structures, and clickable prototypes ready for product, development, and marketing to build from
• Minimum of two (2) years of hands-on experience with web design principles, responsive layouts, and accessibility standards
• Financial services, banking, or credit union experience is preferred
• Some travel is required for training, to fulfill duties, and for career development

• Competitive Pay
• Medical, Dental, Vision, and Life Insurance
• 20 days/year of Paid Time Off - Plus 10 Paid Holidays!
• 401(k) Match
• Incentive Program
• Tuition Assistance and Student Loan Repayment
• Commuter Benefits
• Paid Time Off to Volunteer in the Community
• Product discounts
• Engaging Work Environment
• Rewards and Recognition Programs