Media Analytics Analyst

• Proactively monitor partner campaign performance and make necessary optimizations with minimal managerial oversight
• Maintain accurate partner-facing and internal detailed reporting for optimization, utilizing Looker Studio for visualization
• While data aggregation and automation is available for dashboarding, regular work within platforms like Google Ads, BingAds, Google Analytics, Adobe Analytics, Meta is required for reporting and optimization purposes
• Understanding of digital media strategy, tactics and platforms is essential
• Experience in data management (Excel, Gsheets) and DataStudio is expected, or similar data management or visualization platform knowledge (Tableau, Looker, Excel)
• Additional data management/SQL experience is a plus
• Regularly check-in with partners and partner calls to act as an extension of their team and trusted partner
• Work in conjunction with other Analysts and Marketing team to improve partner performance
• Oversee partners’ budgets to ensure campaign spend is within the targeted range while maintaining performance goals
• Emphasis on maintaining partner data collection, aggregation, and reporting
• Adhoc partner analysis as needed, including root cause/deep dive analysis, insights, and providing recommendations as part of ongoing optimization efforts
• As necessary, liaise with partners to share information in order to drive and support a successful campaign

Additional Responsibilities may include:

• Create and prioritize work tasks utilizing project management systems
• Maintain healthy partner relations and attend meetings as requested
• Provide support to co-workers with partner workload
• Assist in maintain and improvement internal processes

• 1-2 years experience with digital media, business intelligence, and/or web analytics to grow as a member of a results-driven team, learning and leveraging media optimization and data analysis to achieve partner goals
• Ideal candidate enjoys problem solving, is data curious, a power user in spreadsheets
• (Excel/Google sheets), enjoys data visualization, and can jump into any data platform with minimal oversight
• Should have a working knowledge and understanding of a combination (2-3) of the below platforms or technologies:
• Reporting/analysis of online marketing channels (Meta, DCM, Google Ads, etc.)
• Reporting/segmentation within either Adobe Analytics or Google Analytics
• Experience with BI/report platforms like PowerBI, Tableau, Domo, Datorama, Google Cloud, DataStudio
• Experience in platform implementation/tagging (jQuery/JavaScript) through GTM, DTM or Launch, with exposure to A/B testing, metadata/taxonomy and tracking standards
• Role will support teams working in any of the above platforms
• Excellent verbal and written communication skills
• Extremely organized with great attention to detail
• Excellent ability to analyze information and think systematically
• Strong business analysis skills
• Thorough understanding of the company’s business processes and the industry at large

EDUCATION & EXPERIENCE:

• 1-2 years relevant experience
• Bachelor’s degree in Business, Management, Economics, Accounting, Finance, or Computer and Information Science required; Masters degree preferred.

Competitive Salary

Paid medical at the base tier for the employee only

All the standard medical, dental, vision options

Unlimited PTO

60% STD at no cost to the employee

7 weeks Paid Parental leave after 1 years of service

Supplemental product options such as critical illness, cancer, hospital, life, and more

4% 401k Match

Hybrid work from schedule for those employees in our Orlando or Charlotte office

Wellness Initiatives

Summer Fridays (office closes at 2pm)

Pet Benefits

3 & 5 year anniversary milestone gifts

We’re a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of ‘more’-for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times ‘Best Place to Work’) that champions disruptive thinking and work-life balance. We’re not corporate-we’re better, and hopefully, you’ll learn why!