CDP & MarTech Platforms Consultant

• Configure and maintain CDP data models, audience/segment definitions, and identity resolution.
• Build and maintain CDP integrations with Databricks/Delta Lake (zero-copy access patterns).
• Design and maintain event streaming integration using AWS MSK (Kafka), including external publishing.
• Build, configure, and maintain destination connectors to Adobe Campaign Classic (email), Airship (push), and Infobip (SMS).
• Build and support journeys/orchestration logic, including governance and suppression across overlapping member experiences.
• Support integration work for experimentation/personalization layers (e.g., Eligible to workimizely, Bloomreach) consuming CDP-supplied segmentation.
• Build ingestion pipelines for engagement feedback loops (delivery/engagement events flowing back into Databricks).
• Scope and deliver platform enhancements as new use cases, channels, audiences, or business requirements emerge.
• Partner with product/marketing stakeholders to translate business requirements into CDP configuration and logic.
• Triage, troubleshoot, and resolve platform issues raised by business/marketing stakeholders (e.g., segment/audience errors, sync failures, journey/campaign delivery issues, data discrepancies).
• Perform root-cause analysis on production issues and implement fixes or workarounds.
• Monitor platform health (sync jobs, journey runs, data freshness, audience counts) and proactively flag/address problems.
• Maintain documentation for platform configuration, data flows, API contracts, and known issues/resolutions.
• Participate in vendor working sessions to define technical requirements and surface product gaps., * Unity Catalog.
• Data-sharing connectivity.
• Build and maintain CDP integrations with Databricks/Delta Lake.
• Build ingestion pipelines for engagement feedback loops.

AWS & Streaming

• AWS experience.
• AWS MSK/Kafka.
• Event streaming integration.
• External publishing.

Marketing Platforms

• Adobe Campaign Classic.
• Adobe Campaign workflows.
• Campaign/journey setup.
• API-based integration.
• Airship.
• Infobip.

API & Integration

• REST API integration.
• API-first architecture.
• Composable architecture.
• Connector-based integration.
• API contracts.
• Integration with marketing execution platforms (ESP, push, SMS providers).

Web SDK & Tracking

• Experience implementing/maintaining a CDP Web SDK or similar client-side event tracking SDK (JavaScript).
• Behavioral/event data capture.

Experimentation & Personalization

• Eligible to workimizely.
• Bloomreach.
• CDP-supplied segmentation.

Production Support & Operations

• Strong troubleshooting skills.
• Root-cause analysis.
• Production support.
• Platform issue resolution.
• Sync failure resolution.
• Journey/campaign delivery issue resolution.
• Monitoring platform health.
• Data freshness monitoring.
• Audience count monitoring.

Documentation

• Strong technical documentation skills.
• Platform configuration documentation.
• Data flow documentation.
• Known issues and resolution documentation.

Stakeholder & Vendor Collaboration

• Partner with product/marketing stakeholders.
• Translate business requirements into CDP configuration and logic.
• Participate in vendor working sessions.
• Define technical requirements.
• Surface product gaps.

Diverse Lynx LLC is an Equal Employment Opportunity employer. All qualified applicants will receive due consideration for employment without any discrimination. All applicants will be evaluated solely on the basis of their ability, competence and their proven capability to perform the functions outlined in the corresponding role. We promote and support a diverse workforce across all levels in the company.

CDP & MarTech Platforms

• 5+ years working directly in/on a CDP or similar MarTech data platform (configuration, activation, and support).
• Audience/segment building.
• Identity resolution.
• Journey/orchestration tooling.
• Customer data activation.
• Personalization.
• Audience management.