Marketo Sr Developer
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Role details
Tech stack
Job description
Solution Architecture & Strategy
- Design and implement scalable Marketo architecture aligned with business goals.
- Develop integration strategies with CRM (Salesforce/Dynamics), CMS (AEM), and other Martech platforms.
- Establish data governance, lead scoring, and revenue cycle models.
Campaign Management & Execution
- Build and manage campaigns, workflows, landing pages, and forms in Marketo.
- Oversee A/B testing, segmentation, and personalization strategies.
- Ensure compliance with email deliverability and data privacy standards.
Technical Leadership & Optimization
- Customize Marketo using APIs, custom objects, and advanced configurations.
- Conduct audits and performance reviews to optimize system efficiency.
- Provide technical guidance and best practices to marketing and sales teams.
Reporting & Analytics
- Develop dashboards and reporting frameworks for campaign performance.
- Analyze data to improve lead nurturing and conversion strategies.
Requirements
About the Job- We are looking for an experienced Marketo Sr Developer to join one of our enterprise client engagements. The ideal candidate should have strong expertise in Marketo, AEM, Salesforce CRM along with experience working in fast-paced enterprise environments., 9+ years in marketing automation, with at least 3+ years in Marketo architecture and leadership roles., * Expertise in Marketo configuration, API integrations, and CRM systems.
- Strong understanding of lead lifecycle, scoring, and nurturing.
- Proficiency in data governance and marketing analytics.
Certifications:
Marketo Certified Solutions Architect or Expert preferred.
Preferred Skills
- Experience with Adobe Experience Manager (AEM) and Salesforce CRM.
- Knowledge of HTML/CSS for email and landing page customization.
- Strong communication and stakeholder management skills.
About the company
CodeForce 360 is a trusted global IT talent partner helping Fortune 500 companies, system integrators, and enterprise organizations build high-performing technology teams. With over 16 years of industry expertise, we combine speed, precision, and market intelligence to deliver exceptional talent across today’s most in-demand technologies.
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