data-driven and strategic Manager, Decision Science

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences.

• $1 Billion+ in Annual Billings
• 200 Team Members

We are seeking a data-driven and strategic Manager, Decision Science to join our dynamic MissionOne Media team, a division of BarkleyOKRP. In this role, you will lead analytical initiatives to measure and optimize campaign performance, develop actionable insights, and drive data-informed decision-making. You will collaborate closely with internal teams, including media client experience, strategy and creative, as well as with clients to ensure data-driven strategies enhance advertising effectiveness.

Key Responsibilities

· Design measurement strategies for cross-channel campaigns by working with clients and internal teams to understand business objectives & campaign strategy and aligning appropriate KPIs and measurement solutions.

· Demonstrated ability to create analyses that move beyond an explanation of ‘what happened’ to ‘what is important,’ ‘why it happened’ and ‘what should be done’.

· Develop, maintain and deliver dashboards, reports, and data visualization tools to internal and client teams that track KPIs and campaign success.

· Build and maintain strong client relationships that will enable Analytics team to be viewed as trusted partner and drive strategic conversations.

· Be a translator of data and ideas between the client and internal teams; Listen to client, hear them and anticipate their needs.

· Forecast audience and campaign performance benchmarks to provide optimization diagnostics.

· Manage and mentor small team of junior analysts, ensuring best practices in data analysis, reporting, and storytelling.

· Comfortable developing business relationships with AdTech partners to manage and source data.

· Comfortable working with and delivering concrete requirements to reporting & engineering team that will enable reporting-ready data & deliverables.

· Stay up to date with emerging trends in media analytics, measurement technologies, and industry benchmarks.

· Bachelors/Masters degree in Quantitative / Science field or 4+ years’ experience in an analytical field

· Media/marketing experience strongly preferred

· Robust knowledge of digital media metrics, attribution models, and performance tracking methodologies across all channels display, video, search, social, retail, etc.

· Excellent analytical and problem-solving skills, with the ability to translate complex data into actionable insights.

· Refined client-facing skills with the ability to work well up and down the command chain within an agency organization.

· Exceptional written, oral, and data visualization communication abilities as well as proactive and thoughtful management of agency client-group priorities.

· Strong proficiency with big data/could platforms (AWS, BigQuery, Snowflake) and excel.

· Expertise with data analysis and visualization tools such as Tableau, Power BI, or Superset.

· Experience with Brand Lift Surveying, Cross-Media Measurement Solutions, Circana, Dynata, DISQO, etc.

· Experience with SQL, Python, or R is a plus., Adtech, Advertising, Amazon Web Services (AWS), Analysis Skills, Benchmarking, Best Practices, Big Data, Billing, Business Development, Business Strategy, Campaigns, Channel Strategies, Communication Skills, Computer Networks, Concrete, Customer Experience, Customer Relations, Data Analysis, Data Management, Data Visualization, Data Visualization Tools, Database Report Tools, Develop and Maintain Customers, Digital Media, Forecasting, Marketing, Mentoring, Metrics, Performance Analysis, Performance Metrics, Performance Modeling, Performance Tuning/Optimization, Power BI, Problem Solving Skills, Python Programming/Scripting Language, R Programming Language, Reporting Dashboards, Retail, SQL (Structured Query Language), Storytelling, Surveying, Tableau, Translation Services, Trend Analysis

The annual gross base salary range is $70,000 - $125,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary based on a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP’s total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K. BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion+ Belonging

• At BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.